Consultwebs News

10 Jan 2017

What’s On Tap for 2017 in Digital Law Firm Marketing?

It’s the start of a new year – and the time for some reflection. During the coming days and weeks, your law firm should look back on your digital marketing efforts from 2016. What worked? What didn’t work? Of course,…

05 Jan 2017

Google Search Shake-Up – From Possum to Mobile Indexing

From September to November of 2016 we saw many shake-ups in search, the majority of which had great impact on local search. We first saw Google Possum hit in early September, followed by Penguin 4.0 shortly after. On the heels…

28 Dec 2016

AdWords: How to Prepare for the Transition to Expanded Text Ads

The deadline for transitioning to expanded text format in Google Adwords is quickly approaching and is set for January 31, 2017. There are quite a few questions being asked, most commonly: What are expanded text ads? What will happen to my…

22 Dec 2016

What Law Firms need to know about Google’s ‘Mobile-first’ focus

mobile device

Over the last few years, SEO and Internet marketing experts have seen drastic changes with ranking factors and algorithm adjustments, and almost all of these shifts point in the direction of a mobile-centric focus. Google has stated that users primarily…