Archive: News

03 Feb 2017

Who Is Spamming the Heck Out of U.S. Legal Sites?

heat map

This is a data-rich deep dive investigating a large network of sites that are linking to a majority of top-ranking legal websites throughout the country. It is more technical in nature and has an expectation of some familiarity of SEO…

22 Sep 2016

Avvo’s First Amendment Rights Trump Legal Challenges

courtroom gavel

Two putative class-action lawsuits that took aim at the way Avvo uses sponsored listings to earn revenue have fizzled out, with one case ending in a settlement and the other in a dismissal. We first reported on the lawsuits in…

04 May 2016

Avvo’s Business Model Faces Scrutiny

courtroom gavel

Many lawyers have fully embraced use of the online legal directory, Avvo. They may highlight on their website that they have a five-star Avvo client rating or a 10.0 Avvo rating. They may also use marketing services such as Avvo…

05 Mar 2015

Get Ready For A Ranking Drop In April If Your Site Isn’t Mobile Friendly

Web-savvy law firms are no strangers to the benefits of mobile-friendly sites. Last week, Google announced that mobile-friendliness will be included as a ranking signal, effective April 21st. In unusual clarity, Google’s Webmaster Central Blog explicitly stated: Starting April 21,…