Busy Lawyer Update- September 8, 2017

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We know you are busy, so we did the reading for you. Our team of more than 50 search marketing experts shares the most important news that attorneys need to know about online marketing and web technology from the recent past.

Color Choices for Your Brand

February 2017 by Jennifer Greenland @Jenny_Iceland

crayonsConsumer decisions are highly dependent on the color of your brand – 62-90% are based on color. Being intentional and consistent in your color choices for your law firm brand is key. Knowing how color affects your potential clients will help you pick the best color for your website and logo. The article below has a  downloadable chart that is a quick and easy reference guide and can be used when exploring what color options would be best when creating your brand and how that will impact your potential clients.

Read More: What Every Brand Needs to Know to Use Color Effectively

Bots in Marketing

July 2017 by Kevin Evans @kevinevans

Lately, we have seen a rapid rise in the use of bots in the marketing of products or services – part of the broad rise of automation and artificial intelligence. In this article, marketer and entrepreneur Neil Patel fills you in on the ways you can implement bots on your website. Consider using bots to communicate with your website users, conduct research, qualify your leads, personalize the user experience, and increase engagement.

Read More: 9 Ways to Include Bots in Your Digital Marketing Strategy

Native Apps, Progressive Web Apps (PWA), and SEO

August 5, 2017 by Derek Seymour @derekseymour

Most everyone with a mobile device knows about apps and how they can extend the functionality of your smartphone or tablet. However, not every app is made alike. Some can even benefit your marketing efforts beyond and outside of the app store. This article dives into the fundamental differences between native apps and progressive web apps (PWAs) and how they can benefit SEO.

Read more: Are Progressive Web Apps Better Than Native Apps for SEO?

Risking It All for Google Reviews

August 10, 2017 by Monica Tarantino @consultwebs

Review starsIt is well known that maintaining a good amount of Google reviews is very important for the health of a law firm or any business. However, there is a misconception that reviews can be obtained through means other than hard-earned and genuine work. This article explains the risks associated with obtaining fake reviews for your business.

Read more: What are the risks for businesses that are getting fake reviews on Google?

Mixed Ethics News for Avvo

August 22, 2017 by Guy Loranger  @CwContentTeam

A recently issued New York ethics opinion says that the state’s lawyers cannot pay a marketing fee to participate in Avvo’s Legal Services program because it amounts to an improper payment for a recommendation. However, a proposed ethics opinion in North Carolina could give lawyers the green light to use Avvo.

Read More: Avvo Loses in N.Y., but Big Win May be on Horizon in N.C.

Bing Ads Exact-Match Close Variants Update

August 31, 2017 by Paul Julius  @pj_julius

In the next few months, Bing will be updating exact-match close-variant technology to also include reordered keywords. It’s important to note that Bing Ads will give preference to any exact-match keyword in the account over a close variation. This allows you to still emphasize high-value terms such as “personal injury lawyer” but the close variations will expose you to additional valuable clicks and conversions.

Read More: Bing Exact Match Close Variant Update and Beyond

6 Things To Consider About Live Chat On Your Site

September 1, 2017 by Joan Siopes @Jsiopes22

Many business owners face the question of whether they want a live chat feature on their site. When you are ready to make the decision to get live chat, consider these six factors: 1) What do your visitors’ “signals of intent” say about them? 2) Do you have the content to push visitor engagement? 3) Aside from live chat, do you have the staff that could take over immediately for a good prospect? 4) Did you make sure your chat has experienced sales staff? 5) Are you ready to test and track? 6) Are you able to track live chat engagement and attribution?

Read more: 6 considerations for choosing a live chat solution