We know you are busy, so we did the reading for you. Our team of more than 50 search marketing experts shares the most important news that attorneys need to know about online marketing and web technology from the recent past.
Google Forms Update Improving UX
July 10, 2017 by Ashley Krohn @tweetinash
Google has announced that it will update Forms to make the experience better for users. It will integrate the following new aspects: intelligent response application, check box question grid, and file uploads from outside of just the Google suite. These new updates make Forms more efficient and broad-reaching, which will help lawyers who use them in their practice.
Use Google Posts to Highlight your Firm
July 13, 2017 by Consultwebs Staff @consultwebs
Google added a Posts feature for local businesses this summer which enables local businesses to add additional content and information to their Google My Business Listing. Posts can be used to publish your events and services directly to Google Search’s knowledge panel and maps results. It provides another avenue to visually engage with potential clients and drive more traffic to your site by highlighting value-focused aspects of your firm, such as free consultations, ebooks, and FAQ guides.
Google Confirms Size of Site Does Not Affect Rankings
September 7, 2017 by Charles Bennett @consultwebs
John Mueller of Google posted a tweet that confirmed that the size of a website doesn’t affect how well the site ranks for keywords, emphasizing that quality matters over quantity. However, there can be benefits to having more pages on a site, because the site can then rank for more keywords, giving the website larger SERP real estate.
Google Hawk Update To Local Search Results
September 8, 2017 by Grant Brott @Grantbrott
Google reverted some aspects of its local algorithm tied to the Possum update. By refining the proximity filter, the filter is now stricter and is not filtering out as many businesses that are in close proximity to one another. It is, however, still filtering out businesses in the same building.
Facebook Removes Certain Targeting Options
September 15, 2017 by Travis Haney @TravisHaney88
Facebook has recently removed a number of ad-targeting options following controversy and misuse. The removed fields include job title, education, employment, field of study and a few others. Some sources say this may be temporary, others say it is indefinite. Ads currently running and duplications of those ads will be unaffected, but new ads will require new strategies and adjustments.
5 Ways To Better Understand Your Customer’s Journey
September 2017 by Lonna Hardin @lonna_hardin
In the changing SEO landscape, knowing your customer’s journey is critical. Firms that stand out among competitors are those that understand the psychology of their clients and why they choose an attorney and have chosen you. Do you understand your customer’s journey?
Read More: How To Map Your Law Firm Client Journey
Is Your SEO struggling? 75 Quick Tips To Improve Your Organic Rankings
September 25, 2017 by Joel Morrison @joelgmorrison
When we need to improve an SEO campaign, one of our go-to tools to investigate issues is Ahrefs.com. It’s a treat every time they grace us with a new post, and if you’re looking to improve your online performance, you should pay close attention here. In their latest post they present 75 Actionable SEO Tips that, if implemented, will increase the amount of traffic, rankings and leads you’ll be able to generate.