We know you are busy, so we did the reading for you. Our team of more than 50 search marketing experts shares the most important news that attorneys need to know about online marketing and web technology from the recent past.
Google updates country-of-service queries to location-based results
October 27, 2017 by Stephanie McNevin @consultwebs
Google has recently changed the way it labels country services. Previously, services were labeled and accessed via country code top-level domain names (ccTLD) — for example, google.co.uk for the UK. In order to provide more relevant local results, Google will now show results based on user location rather than ccTLD. This update will help ensure that users get the most relevant results based on location. This change is consistent with how Google already manages services across other platforms including YouTube, Blogger, Google Earth and Gmail. The change will be made automatically based on user location, but can be edited within settings.
October 2017 by Jamal Parpia @jamalparpia
Voice search is faster and more user-friendly and simplifies searching. Now that Google’s voice recognition is 95% accurate, it is more important than ever to optimize for voice search. You can get started today by updating your existing content.
13 Outdated SEO Tactics
October 30, 2017 by Blake Baxendell @consultwebs
There are some great outdated SEO tactics in this article that are still being utilized. For example, keyword-stuffing is out-of-date, and has been for a while. We also need to remember to write in natural language and not robotically. Reading through these 13 outdated tactics will make you reassess your own site.
Man vs. Machine: The AI Attorney Challenge
November 1, 2017 by Corrie Benfield @copydesk
In the changing SEO landscape, knowing your customer’s journey is critical. Firms that stand out among competitors are those that understand the psychology of their clients and why they choose an attorney and have chosen you. Do you understand your customer’s journey?
Google Mobile First Index Starting to Roll Out
October 26, 2017 by Amanda Wiebke @AmandaLWiebke
It has been reported via SearchEngineLand.com that Google’s “mobile-first index” is being tested for a “few sites,” as stated at the SMX East 2017 Conference. When compared to Google’s vast number of indexed websites, a “few sites” could mean a larger number than the statement truly indicates. The “mobile-first index” was first called to our attention by Gary Illyes back in 2015, and tests were evident with certain sites in 2016, as well. This announcement is earlier than expected (this switch was not anticipated until early 2018 at the earliest by SEO experts), but the purpose of this is to continue tests and to roll out the overall “mobile-first index” very slowly by Google. We are assured that Google will communicate along the way during the index switch directly with webmasters. If law firms have responsive sites where content and indexed pages match among all devices, there is no need to worry about this index switch in the future.
Update to Facebook’s Ad Transparency Model
October 27, 2017 by Devyn Hinchee @devynhinchee
Following the recent changes in targeting, Facebook is taking further steps to ensure that users can get all the information available about advertisers and their ads. They will soon be rolling out a feature that will enable users to view all ads being run by a page – no matter the targeting. More specific changes will also affect political ads.