We know you are busy, so we did the reading for you. Our team of more than 50 search marketing experts shares the most important news that attorneys need to know about online marketing and web technology from the recent past.
Yelp’s Review Solicitation Crackdown
December 18, 2017 by Monica Tarantino @monicatarantino
Yelp reviews. Just seeing that causes even the best lawyer to shudder. Is it a good or bad thing to ask a client to review my firm? Will a positive review make it past Yelp’s algorithms? This article highlights the Yelp’s new take against review solicitation and how the company might be taking it too far.
Mobile Optimization Means Success
February 15, 2018 by Jennifer Greenland @jenny_iceland
Since consumers act differently on their desktop than they do on their mobile devices, is your lawyer website able to keep up? Making sure your mobile site is enhanced for smaller devices is important to your visitors. Having enhanced and optimized mobile sites will increase traffic and success.
Components Needed for a Desirable Online Presence
February 20, 2018 by Matt Rhoney @consultwebs
Sustaining a successful presence for law firm websites is not a single-project scenario. Like trends, online behaviors evolve as do user preferences, and law firm websites need updating. This article covers some of the top important elements found in a successful online presence, such as site design, SEO, site speed and more.
Reports That Google Is Moving More Sites to the Mobile-First Index
February 20, 2018 by Amanda Wiebke @AmandaWiebke
A representative from Google announced while on stage at PubCon recently that Google plans on rolling out more websites in the mobile-first index during the next several weeks. There have been solid murmurings of Google rolling out the mobile-first index for several years now, but with this update coming straight from Google, it’s best to take it seriously. Google will index pages for both mobile and desktop based on results showing up on mobile devices, due to the fact the majority of searches are from a mobile device. There are ways to make sure you are optimized for mobile. Read more to find out how.
Growth in Online Local Reviews
February 21, 2018 by Erick Merlo @Erickmerlo
When it comes to online local business reviews, Google dominates the market, but Facebook saw an impressive growth in 2016-2017. Recent studies show how important it is to generate reviews on your industry-specific platforms as well, showing that 85 percent of consumers trust online reviews as much as personal recommendations.
Facebook Changes Lead to Fewer Referrals from Social, More from Search
February 23,2018 by Charles Bennett @consultwebs
Recent Facebook algorithm changes have resulted in fewer page referrals from social media, yet again making Google search the primary way most people discover pages. Social media was the main source of page referrals from late 2014 up until the middle of last year, when search retook its position as the main source of referrals. Publishers are also noticing that AMP pages are seeming to get more traffic than non-AMP pages.