Busy Lawyer Update – January 8, 2018

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We know you are busy, so we did the reading for you. Our team of more than 50 search marketing experts shares the most important news that attorneys need to know about online marketing and web technology from the recent past.

Want to learn about Ads? Take these courses

December 12, 2017  by Anna Blanken  @consultwebs

Forty-two cents of every dollar spent on digital advertising goes to Google Ads. These six courses are designed to develop and test your knowledge of the digital advertising platform. There are classes for each stage of learner, from beginner to advanced Ads user, and for each size budget. It may be time to take the next step.

Read More: The Google Ads training courses you need ASAP

Is your contact page costing you conversions?

December 16, 2017 by Consultwebs @consultwebs

person iconWhat may seem important to you on your contact page could be deterring your possible clients. Having too many options, or not enough, could cost you conversions. There is a perfect recipe for contact pages to be successful, and these few items can send leads your way.

Read More: 8 Contact Page Mistakes That Are Costing You Conversions

Review Snippets in the Local Pack

December 18, 2017 by Eric Reiss @consultwebs

Google is testing a snippet of reviews for certain businesses in the local 3-pack. Reviews on Google are extremely important, and they are always testing new ways to display reviews more prominently in the search results. It isn’t apparent yet what triggers the snippets, but they only shows up in positive reviews.

Read More: Analyzing Review Snippets in Local Pack

Online reviews will help your firm gain trust

December 20, 2017 by Ben Wilson @Bnjcwilson

There has been a lot of news recently about businesses gaining fake reviews online. This article outlines why reviews are important and why it is important that you get them in an ethical manner.

Read more: How independent reviews influence Google’s trust in your brand

ABA Ethics Committee Considering Updates to Model Rules of Professional Conduct Regarding Legal Marketing

December 21, 2017  by Greg Froom @FroomG

Proposed changes to the ABA’s Model Rules of Professional Conduct aim to make guidelines about legal marketing mesh better with the modern situation. The proposals affect model rules such as those governing Terminology, Communication Concerning a Lawyer’s Services, Advertising, Direct Contact with Prospective Clients, Communication of Fields of Practice & Specialization, and Firm Names & Letterhead. The committee’s ethics counsel said the proposed changes mark a “significant philosophical shift.” The committee is accepting written comments through March 1.

Read More: Proposed changes to ABA model rules on advertising are a ‘philosophical shift’

Some Businesses Now Have Videos on Google My Business

January 4, 2018 by Amanda Marek @consultwebs

Google seems to be testing a new feature. Some Google My Business pages for select businesses are able to upload videos to their local listings. Are you one of the select business with this feature available?

Read more:Google My Business Adds Videos For Some Businesses