We know you are busy, so we did the reading for you. Our team of more than 50 search marketing experts shares the most important news that attorneys need to know about online marketing and web technology from the recent past.
Predictions For Search In 2018 And Beyond, Marketing Industry Leaders Weigh In
January 2, 2018 by Todd Marcinkiewicz @Toddmarc
The brightest minds in search marketing predict the biggest changes in 2018 will include artificial intelligence (AI), voice and Amazon. Google and Facebook will remain steady, but Amazon will be a bigger factor in 2018 marketing budgets.
Stricter Ad Rules on Videos Coming to YouTube
January 17, 2018 by Kristina Sandine @houseofsandine
After a rough year of brand advertisements appearing across the pages of extremists, racists and some top YouTube stars that have made bad decisions, YouTube has announced several changes that will impact how ads will run. The changes include new thresholds for channels, manual vetting of Google preferred channels, as well as safety controls and third-party reporting.
Is Your Law Firm Website Ready for Google’s Speed Update?
January 18,2018 by Wade Rawlins @consultwebs
When people enter search queries in smart phones, they want answers ASAP and don’t want to wait. Google announced on January 17 that it will start considering the loading speed of web pages as a factor affecting where pages rank in mobile searches. Google calls this change the “Speed Update.” Page speed has been among the ranking factors affecting results in desktop searches for some time. Beginning in July 2018, Google said, page speed will be a ranking factor for mobile searches as well.
Read More: Using page speed in mobile search ranking
Is Your Website Worth Its Google Rank?
January 26, 2018 by Carly Ciriello @consultwebs
Although ranking factors are an important part of digital marketing, this article posits that basic quality factors shouldn’t take the back seat to the amount of attention paid to ranking factors. Design, audience research, content, and attribution should be leveraged to keep the audience’s attention, meet their needs, and measure success. Without giving care and scrutiny to these basic elements, the ranking position of the website may be wasted potential.
Read More: Back to the Basics: Beyond Ranking Factors
Changes to Facebook Organic Reach: Experts Say, “No Need to Panic”
January 29, 2018 by Ken Harris @ken_s_harris
Towards the end of 2017, we noticed a strong uptick in organic Facebook reach. It was very exciting to see after years of “dead” reach. Sadly, Facebook announced changes to organic reach in January that caused a lot of marketers to panic. They plan to decrease organic reach again. However, the change will only affect your law firm’s page if you were already all-in on organic (aka “free” FB reach). This update was made to protect Facebook users from brands that use underhanded, spammy tactics to “game” the system. Many of the field’s leading experts discuss why there is no reason to panic in this short article from Marketing Land.
Is Google My Business counting your clicks accurately?
January 29, 2017 by Monica Tarantino @monicatarantino
As SEOs, we all have one goal: to increase organic traffic for our clients, which in turn results in leads and cases. This article details how you can ensure you are getting the credit for all of your organic visits while Google Analytics and Search Console work together.