Author: Marian Lemont
In December 2022, Google made significant updates to its Quality Rater Guidelines, shedding light on an updated acronym that has gained prominence in the digital marketing realm: EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness). This update, which among other items added an ‘Eâ[...]
Are you struggling to choose between an in-house marketing team and an external agency for your law firm's marketing needs? Allow us to help. To outsource or not to outsource, that is the modern-day Shakespearean dilemma many law firms face when strategizing their marketing efforts. The answer [...]
Are you making the most out of your Avvo profile? If you're an attorney, chances are you've already heard of Avvo. And, particularly if you discovered that Avvo created an online profile for you without your consent, you might have mixed feelings about it. Despite any initial reservations,[...]
The life of an attorney is a busy one. In the whirlwind of tending to client needs, preparing for trial, prepping contracts, and fretting over billable hours, it’s easy for even well-intentioned firms to lose sight of the bigger picture. However, taking the time to engage in community se[...]
Think legal ads all look the same? They don’t have to! Let’s review the best attorney ads of 2022-2023 and analyze just what makes them so successful. Legal ads don't have to be dry and boring; they can be imaginative, witty, and even emotional. In this blog post, we'll take a look at so[...]
Which videos are your law firm competitors using? Read to learn more about the must-have video types that make a difference. So your law firm is hesitant to adopt video into their marketing strategy? Well, consider this: did you know that the average internet user spends 88% more time on a[...]