Month: September 2018

storytelling for lawyers

The art of storytelling overlaps and intersects with the law - in this episode we discuss the many ways lawyers can use storytelling to enhance their practice and expand their brand. NEWS - http://www.lawfuel.com/blog/3-surefire-ways-lawyers-can-use-storytelling-to-create-greater-impact-with-leg[...]

the lawsome guide to copywriting

Word making is hard. We talk about advertising language and good copywriting with an article from Entrepreneur.com, and then we hit the roundtable for a discussion amongst ourselves on what it takes to craft good sales copy for law firms! NEWS - https://www.entrepreneur.com/article/164812 ©[...]

reclaiming civility in law

We discuss ethics in the legal profession, civility, fake news, and Venn diagrams with the Executive Director of the Illinois Supreme Court Commission on Professionalism, Jayne Reardon. NEWS - https://www.law.com/dailyreportonline/2018/07/02/the-practice-is-a-profession/ GUEST - https://www.[...]

social media marketing for law firms

In this episode we visit the ABA Journal and talk about social media marketing for law firms, and we interview veteran marketer and current website & content strategist for the Ohio Bar, Dan Beckley. NEWS - http://www.abajournal.com/magazine/article/lawyer_consultants_advertise_social_media [...]