Consultwebs Blog

SMART Goal-Setting for your firm Research suggests that strategies do not gain alignment down the organizational chart because objectives are oftentimes not clear. Only an alarming 22% of employees feel their businesses' leaders have a clear direction for their organization. Less than half (41%) of [...]

Tap Into The New Market and Expand Your Firm’s Reach TikTok is creating a buzz in the world, and by now, you've probably heard of it through viral challenges, dance videos, and even the once-famous discussion around banning the app in the United States! The latter never came to be, and in fact, T [...]

Bob, a multi-business owner, is in the market looking for an estate planning firm that'll take care of his finances. He might have a few attorneys top of mind based on advertisements, billboards, networking events, etc. However, most seeking legal services consider this type of business a high-ticke [...]

In today's competitive field, platforms like Facebook go past being a place of social connection. For many, firms included, this is a marketplace. One of the most significant advantages of running your ad campaigns on this platform is the extensive ad targeting options.  For the longest time, Fa [...]

Let's assume a potential prospect, Anna, visits a friend who lives close to your firm's office. Anna has just been unfairly treated by someone and might have a case. While conversing, her friend suggests she speaks to an attorney as soon as possible. Like most people today, she confides in the Web a [...]

As technology advances, more and more businesses are turning to artificial intelligence (A.I.) for help with content marketing and SEO strategies. A.I. offers a wealth of benefits that can be extremely useful for online content. However, there are also some limitations and potential risks associated [...]

If there's one lesson we've learned from the past two years, it is that law firms must remain flexible in responding to rapidly changing events like the pandemic. With unprecedented factors like it, many recognize the power of having a digital presence to build a more robust line of reach and commun [...]

'Significant Objects' was an experiment devised by Rob Walker and Joshua Glenn. The purpose of it was to demonstrate the power of stories. In short, they went on their computer, purchased 200 objects with the criteria of each being $1.25 on average, and spent a total of $129. Then 200 contributing w [...]

As technology evolves, so does the responsibility of web designers. Today, they have to consider each element on a web page to adapt to the needs of users with disabilities.  The ADA, Americans with Disabilities Act, was created in 1990 and it prohibits discrimination against those with disabili [...]

Insight of International Women’s Day on March 8th, we’d like to pay tribute to the women in the legal field. Did you know that the first female lawyer in the United States, Arabella Mansfield, wasn't allowed into the "boys club" until 1869? That was nearly 100 years after its founding!  Sinc [...]