Consultwebs Blog
Your source for advice on running an effective legal marketing department,
outshining competitors, and achieving results you can measure.

Tik-Tok for Lawyers
Tap Into The New Market and Expand Your Firm’s Reach TikTok is creating a buzz in the world, and by now, you've probably heard of it through viral challenges, dance videos, and even the once-famous discussion around banning the app in the United States! The latter never came to be, and in fact, T [...]

The Dark Funnel and Legal Agile Marketing: What is it & Why should firms care?
Bob, a multi-business owner, is in the market looking for an estate planning firm that'll take care of his finances. He might have a few attorneys top of mind based on advertisements, billboards, networking events, etc. However, most seeking legal services consider this type of business a high-ticke [...]

Everything Firms Need to Know About the New Facebook Ad Targeting Update
In today's competitive field, platforms like Facebook go past being a place of social connection. For many, firms included, this is a marketplace. One of the most significant advantages of running your ad campaigns on this platform is the extensive ad targeting options. For the longest time, Fa [...]

What Law Firms Need to Know About the Hidden Potential of a Google Business Profile
Let's assume a potential prospect, Anna, visits a friend who lives close to your firm's office. Anna has just been unfairly treated by someone and might have a case. While conversing, her friend suggests she speaks to an attorney as soon as possible. Like most people today, she confides in the Web a [...]

Is A.I the Future of Online Content for Lawyers?
As technology advances, more and more businesses are turning to artificial intelligence (A.I.) for help with content marketing and SEO strategies. A.I. offers a wealth of benefits that can be extremely useful for online content. However, there are also some limitations and potential risks associated [...]

Proven Benefits of a Strong Online Presence – The Case of Ryan Bisher Ryan & Simons
If there's one lesson we've learned from the past two years, it is that law firms must remain flexible in responding to rapidly changing events like the pandemic. With unprecedented factors like it, many recognize the power of having a digital presence to build a more robust line of reach and commun [...]

The Incredible Power of Legal Storytelling
'Significant Objects' was an experiment devised by Rob Walker and Joshua Glenn. The purpose of it was to demonstrate the power of stories. In short, they went on their computer, purchased 200 objects with the criteria of each being $1.25 on average, and spent a total of $129. Then 200 contributing w [...]

How to Design an ADA Compliant Website
As technology evolves, so does the responsibility of web designers. Today, they have to consider each element on a web page to adapt to the needs of users with disabilities. The ADA, Americans with Disabilities Act, was created in 1990 and it prohibits discrimination against those with disabili [...]

Women in Law: Raising the Bar
Insight of International Women’s Day on March 8th, we’d like to pay tribute to the women in the legal field. Did you know that the first female lawyer in the United States, Arabella Mansfield, wasn't allowed into the "boys club" until 1869? That was nearly 100 years after its founding! Sinc [...]

Storytelling for Lawyers
According to Lisa Cron, from Wired for Story, "Stories allow us to simulate intense experiences without having to actually live through them. Stories allow us to experience the world before we actually have to experience it." So, what's so great about stories? We'll tell you in 4 simple words [...]
