Consultwebs Blog

Are you on the crest of the Instagram wave? You could be. Instagram remains untapped by many law firms, but this is rapidly changing. Why you may ask? Businesses have come to realize that jumping on the social media bandwagon is in their best interest. To give you a few statistics and figures, a[...]

Target people beyond your imagination. You've probably been told that to sell, your central focus should always be around your ideal buyer persona(s). This is true, but this only scratches the surface. There are plenty of arguments in favor of targeted audience segmentation: it's cost-effective,[...]

Is your website doing everything it can? Law firms face hefty competition. Additionally, the era of digital transformation is dramatically driving prospects towards online channels, particularly websites. Long gone are the days when websites were just an optional asset for businesses, today it i[...]

Is referral marketing helping you get all the calls and cases in your area? For a long time, law firms have depended on networking and referral marketing to get more clients through WOM, word of mouth. A big part of this tactic revolves around investing in personal relationships in order to grow. T[...]

Nowadays, digital marketing plays a vital role in your business’s success. Having a website is not enough. Thus, your presence must be boosted online to reach your target customers. This is where SEO comes into play. With over two decades of expertise, we are here to help you. Located in Ralei[...]

Videos: The most popular content type We learn and retain new information in countless ways, but perhaps the most powerful way is through visuals. Most of us prefer to process information through videos that simplify topics enough for us to digest with ease. One caveat to take into considera[...]

Think of blogs as your firm’s digital backbone and an extension of your firm’s online personality. Blogging has evolved from a personal pastime to an increasingly professional strategy. Although blogs originally started with individuals sharing insights into their lives, they have become a ke[...]

Trust in the online world doesn’t come easy. Users aren’t likely to trust what businesses claim they can do online, no matter how many benefits and features they offer. They are innately skeptical of brands/services at first glance, but there is one factor they have always trusted: the opinion[...]

It is no surprise that new media efforts have pushed traditional media almost out the door but out of all media channels, one of them, in particular, has stood the test of time. Emails. And they are here to stay. Email marketing still ranks as the most effective marketing effort, even above socia[...]

The concept of buyer personas is crucial for all businesses and law firms. They are fictional characters, created by your firm to represent your ideal clients and they shed light on the general demographics, interests, and common behavioral traits your audience has. You can think of your personas as[...]