Consultwebs Blog
Your source for advice on running an effective legal marketing department,
outshining competitors, and achieving results you can measure.

How To Promote Your Law Firm And Get More Cases
Discover how law firms are getting more calls to their office and cases through their doors with the help of digital efforts like PPC and SEO. Did you know that more consumers are using Google to evaluate local businesses than ever before? A recent consumer behavior study confirms that the majori [...]


The LGBTQ+ Experience in the Legal Profession
Learn About the LGBTQ+ Community’s Current Status, Setbacks, and Breakthroughs in the Legal Profession. According to a report written by the National Association for Law Placement and released by Berkeley Law School, the percentage of LGBTQ+ lawyers reported in 2020 increased one-third of a p [...]


Significant Changes to PPC Advertising For Law Firms
"Discover the recent changes in the Google 2021 - 2022 pay-per-click landscape and learn how the updates impact your law firm’s advertising campaigns." Did you know that statistics show that 76% of people who search for something near their location on a smartphone will visit a business within [...]


Recession-Resistant Law Firms
The Case of Personal Injury Firms According to banks and economists, the U.S. economy is heading towards a recession; some even argue that it’s here already. Factors like the lasting effects of the coronavirus pandemic and Russia's invasion of Ukraine are raising concerns for both consumers and b [...]


Legally Conduct Social Media Background Checks
You no doubt know about criminal background checks, drug tests, and credit history checks for employment, but have you heard about social media checks? Let's start by saying that it's a real thing in today's hiring process! Today’s hiring managers are looking beyond resumes and typical backgr [...]


Top PPC FAQs for Law Firms Seeking Success
Did you know that, on average, PPC has a 200% ROI? And this is just the tip of the iceberg. While SEO efforts focus on your firm's long-term success, PPC can immediately propel your firm forward. It's believed that it helps generate twice the number of visitors compared to SEO. However, is one bette [...]


Work SMARTer, not harder
SMART Goal-Setting for your firm Research suggests that strategies do not gain alignment down the organizational chart because objectives are oftentimes not clear. Only an alarming 22% of employees feel their businesses' leaders have a clear direction for their organization. Less than half (41%) of [...]


Tik-Tok for Lawyers
Tap Into The New Market and Expand Your Firm’s Reach TikTok is creating a buzz in the world, and by now, you've probably heard of it through viral challenges, dance videos, and even the once-famous discussion around banning the app in the United States! The latter never came to be, and in fact, T [...]


The Dark Funnel and Legal Agile Marketing: What is it & Why should firms care?
Bob, a multi-business owner, is in the market looking for an estate planning firm that'll take care of his finances. He might have a few attorneys top of mind based on advertisements, billboards, networking events, etc. However, most seeking legal services consider this type of business a high-ticke [...]


Everything Firms Need to Know About the New Facebook Ad Targeting Update
In today's competitive field, platforms like Facebook go past being a place of social connection. For many, firms included, this is a marketplace. One of the most significant advantages of running your ad campaigns on this platform is the extensive ad targeting options. For the longest time, Fa [...]
