It is not uncommon for businesses to underestimate the power of email marketing. There are many misconceptions about it floating about in the digital world, ranging from it being marginally effective at best to it being entirely dead – and they couldn’t be farther from the truth.
Law firms can benefit substantially from email marketing services, one of the most effective inbound marketing techniques. With emails, you can speak directly to your client’s inbox, and because of this direct connection, emails are great for building a network with clients on your radar.
Law firms need email marketing for several reasons, including:
- Boosting ROI
- Lowering costs
- Targeting the right message to the right audience.
- Generating referrals
- Reaching mobile users
- Driving traffic
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These are all benefits you can have with a successful email marketing strategy. But, what is it exactly that makes it effective?
For starters, sending follow-up emails every once in a while is helpful. You can provide valuable content to your readers, such as ebooks, newsletters, invitations, guidelines, etc.
However, email marketing encompasses more than that. Effective emails should convert. Believe it or not, optimized emails are one of the most potent ways you can grow and generate ROI. To get there, you’ll need to learn how to create the perfect legal email marketing campaign. Some of the actionable steps you’ll need to take are:
- Building your mailing list.
- Scheduling future emails.
- Choosing a design that’s eye-catching but stays consistent with your firm’s image.
- Writing the email copy.
- A/B testing different emails to see what works best.
- Creating a landing page.
As you can see, email marketing goes beyond writing and sending content. At Consultwebs, we recognize this. We understand every law firm has different audiences and thus, requires different types of messaging strategies, optimizations, testing, and calls to action.
Speaking the language of your customers is possible. Acquiring and retaining clients with quality content is closer than you might think. See how an email marketing strategy helps you drive revenue and more.