Promotional image for lawyers email marketing course featuring a laptop and digital background.

Looking for an affordable way to improve user engagement with your firm’s website? Email marketing may be the answer.  There’s a reason that email marketing has been around for decades. It’s an affordable, reasonably low-effort, effective way of getting clients to engage with your content. That was true over 40 years ago when Digital Equipment […]

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Core Web Vitals: Google’s Next Big Update Come May 2021, the Google algorithm as we know it will change – again. Though the search engine undergoes near-constant updates, the vast majority go under the radar. The upcoming core update, however, is one that will potentially impact your SEO efforts if all of the boxes aren’t […]

Banner on using cognitive biases to boost law firm market presence, featuring a brain graphic and consultwebs logo.

You will find this hard to believe, but it’s the truth: you can actually influence someone else’s decision through psychology. Sounds like a script plucked straight from an episode of Suits, right? Believe it or not, that is what marketing psychology is all about—and understanding your audience’s cognitive biases is crucial in maximizing your law […]

Promotional graphic for LAWSOME podcast episode 156 featuring Ali Awad, discussing leadership in law.

w/ Ali Awad

Smartphone with Facebook login screen, set against a blurred backdrop of blue digital data.

Social media advertisement is the backbone of the modern ad landscape. Over 9 million businesses are currently advertising on Facebook alone, and almost every business (big and small) is active in the social media “ad scape” in one way or another. So, what happens when the way social media ads work changes substantially? Recently, Apple […]

LAWSOME podcast episode 153 on legal content marketing with guest Annette Choti.

w/ Annette Choti