Search Results
What is On-page SEO? On-page SEO, also known as on-site SEO, are the optimizations done to different components (content and HTML) inside of a website or webpage. These on page optimizations are easy to manage, but defiantly need at least a certain level of Competition Market research in order to achieve the best results for your […]
What is Technical SEO? Technical SEO for lawyers refers to actions you take to optimize your website and server that help search engine spiders crawl and index your site, organically improving your online rankings. Part of the technical part of SEO is following the most recent algorithm changes and how they impact your Law Firm’s […]
Competitor website analysis for Law firms In the words of Sun Tzu, “To know your Enemy, you must become your Enemy.” His philosophy also holds true in digital marketing. You want to emulate the areas where your competitors are succeeding and avoid their pitfalls. Your goal is to reverse engineer the most successful elements of […]
How do Google Search Algorithm Updates affect your Law firm? You might already be feeling like your site is being seized by the Google deities in a vengeful attack on your rankings, or you might be seeing your rankings go up and down at confusing rates – don’t panic. Give your rankings a couple of […]
There is a famous saying by Albert Einstein that goes, “If you can’t explain it simply, you don’t understand it well enough.” Simplicity is important. Simplicity in language means there is clear communication between two parties. If you think about it, if you understand a topic enough, even the most complex subjects should be simplified […]
How to Compile a “Pillar Page” to Grow Your Firm A power page, better known as a pillar page, is more than a simple blog post. Your law firm should not be missing out on the opportunity to easily supercharge its SEO potential. According to Rocket Content, when implemented correctly, you can expect to: Boost […]
Search Engine Optimization, also known as SEO, is not something you want to overlook. Why is that? The relevance of SEO in today’s digital landscape is increasingly predominant and can be considered a necessity in your strategy to ensure marketing success. According to Semrush, you can improve your law firm’s online presence in many ways […]
There are many ways to turn your law firm website visitors into paying clients. Just because you have website traffic, doesn’t mean your visitors will fill out your contact form or call for a consultation. To transition your website visitors into leads, you must motivate them enough to give up their contact information. You must […]
You’ve probably heard the phrase, “Easy come, easy go.” This is applicable in today’s online world. Potential clients are deciding if your law firm is worth their money within minutes…if not, seconds!. If you don’t catch your potential client’s eye within moments, you’re out of the game. With the fierce competition within the legal industry, […]
Let’s jump into the hard facts, here. 60% of law firms don’t measure their marketing ROI. This number is astounding, considering the livelihood and efficiency of their marketing strategies rely on how much return they generate! If your marketing isn’t getting you any new business, there’s no sense in continuing on the same route, right? […]
