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In the bustling marketplace of legal services, where words wield the power of swords, there is another battle fought quietly and relentlessly. This isn’t in the grand amphitheaters of courtrooms but in the digital alleyways of law firm online reviews. In today’s digital realm, your reviews are judges, juries, and executioners of your law firm’s […]
Digital advertising for law firms has completely changed the way businesses reach clients. This type of marketing effort is widespread because it combines real-time data analysis and closely monitors ad spending. Behind digital advertising, one of the most influential and customizable strategies is PPC. PPC for law firms presents many opportunities for firms investing in […]
Introduction to Google Analytics 4 for Lawyers Search engine optimization for lawyers can often feel like an arduous task filled with guesswork. However, certain tools – like Google Analytics 4 (GA4) and LawEval – are designed to demystify the process (at least in some ways), helping law firms make sense of the digital landscape. GA4 […]
How to Know if Your Marketing Agency is Doing a Comprehensive Audit for Your Firm When a marketing agency is first contracted to work with a firm, one of its first steps is to conduct a marketing audit. What is a marketing audit? It’s a thorough examination and evaluation of your firm’s marketing efforts. The […]
The New ChatGPT Plugins Your Law firm Should Be Using ChatGPT has become an unquestionable staple in the professional lives of many. With 1.8 billion website visitors a year and 100 million active users, it’s clear that individuals already understand the utility of this developing technology, and it was only a matter of time before […]
Imagine a world where your firm is known not just for its legal prowess but also for its extraordinary client relationship management. It might seem like a tall order, but it’s not. Email marketing for law firms remains the undisputed champion among outreach marketing tactics, allowing your law firm to reach clients and prospects straight […]
AI for Law firms: Exploring the Basics, Ethics, Platforms, and Best Practices Like many forward-thinking businesses today, law firms must embark on a new journey: AI. However, AI is not confined to a limited array of narrow functions. Instead, its capabilities form a sprawling tree with many branches poised to revolutionize how we approach all […]
Is Your Law Firm EEAT-Ready? In December 2022, Google made significant updates to its Quality Rater Guidelines, shedding light on an updated acronym that has gained prominence in the digital marketing realm: EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness). This update, which among other items added an ‘E’ for “Experience” to the original 2014 acronym, EAT, […]
While Google might be the Colosseum of search engines, Bing is the Pantheon – often overlooked, but valuable and powerful in its own right. Bing, Microsoft’s search engine, currently holds 8.85% of the global search market as of January 2023, and that’s no small feat. Sure, it may not be the giant Google is, but […]
Are you struggling to choose between an in-house marketing team and an external agency for your law firm’s marketing needs? Allow us to help. To outsource or not to outsource, that is the modern-day Shakespearean dilemma many law firms face when strategizing their marketing efforts. The answer is, unfortunately, not a clear-cut one, and the […]
