What Law Firms Need to Know About the Hidden Potential of a Google Business Profile Let’s assume a potential prospect, Anna, visits a friend who lives close to your firm’s office. Anna has just been unfairly treated by someone and might have a case. While conversing, her friend suggests she speaks to an attorney as […]

Although we rarely think about it, Google is constantly renovating its algorithm. Why? They want to ensure the best user experience. These updates impact most, if not all, businesses that offer their services online. This time Vicinity rolled out, and there hasn’t been anything this dramatic in local search ads since the last update back […]

Explore marketing analytics with our guide and checklist on interpreting metrics, displayed on a laptop.

Ever wonder what the common denominator is for all successful law firms? They’re making the best use of marketing metrics. In marketing, there are two sides to the coin. The first side is the planning and implementation of a marketing strategy. The other side is tracking and measuring the success of these marketing efforts. The […]

Analyzing legal marketings value in a sleek, data-driven graphic by Consultwebs.

Is Marketing for Law Firms a Cost or an Investment? Let’s be blunt, marketing has become a necessity. It’s no longer a nice-to-have, as it has turned into more of an expectation than it is a cool addition to your business plan. Let’s explore this a little further. There’s inflation from both sides of the […]

Strategic Networking for Lawyers with Carol Greenwald, author of “Strategic Networking for Introverts, Extroverts, and Everyone in Between”

Building, keeping and expanding your visibility with: strategic networking

Professional adapts to Web 3.0 technology, featured in a Consultwebs business guide.

Preparing Your Firm For Web3 Web 3.0 is already charging towards us and the question that arises is: how can your firm’s website get ahead of the design curve? Every few decades, the Internet evolves. The original Web 1.0 was coined by Tim Berners Lee, the Web’s original inventor. He first coined Web 1.0 as […]

Maximize success with Consultwebs 4-Step KPI Strategy in this visually engaging promotional image.

How’s your firm’s pulse looking? Is it strong? Weak? Slow? Normal? Not sure? You can keep track of this with key performance indicators. KPIs are performance measurements that help you understand how your firm is doing at the department level (marketing, finances, business development, etc.). Think of KPIs as the doctor that regularly checks on […]

Slide on law firm marketing comparing digital strategies versus word of mouth, with consultwebs logo.

For a long time, law firms have depended on networking and referral marketing to get more clients through WOM, Word-of-mouth marketing. A big part of this tactic revolves around investing in personal relationships in order to grow. To date, this has always meant attending conferences, fundraisers, chamber of commerce gatherings, workshops, and more. And while […]

2021 Clutch award badge for top North Carolina advertising and marketing agencies.

Nowadays, digital marketing plays a vital role in your business’s success. Having a website is not enough. Thus, your presence must be boosted online to reach your target customers. This is where SEO comes into play. With over two decades of expertise, we are here to help you. Located in Raleigh, North Carolina, Consultwebs offers a […]

Personal Injury Marketing Guide for Law Firms by Consultwebs.

How to market your Law firm to get more Personal injury clients Unlock the full potential of your personal injury practice with the right clients – here’s how to attract and retain calls and cases. Did you know that studies found the market size of the personal injury industry in the US has grown an […]