The Best Tactics of a Law Firm’s Brand Creation

Podcast graphic on law firm branding with nancy o’hare-zika, available on streaming platforms.


Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs. In today’s episode, Tanner is accompanied by Nancy O’Hare-Zika, owner and CEO of Gavel Marketing, a creative agency designed to aid law firms and legal groups across the US and Canada in marketing, branding and specifically telling stories in the right manner.  

Key Takeaways:

00:19 Introduction 

01:05 Misinformation and myths related to legal marketing

04:45 How law firms can make the best marketing investment 

06:08 Key considerations in law firm branding

07:32 Key advantages of creating a marketing plan

11:00 Measuring a legal marketing campaign’s results

14:42 Myths around over-saturation in the legal profession

17:30 Community outreach and law firms

19:04 Digital advertising tactics for lawyers

21:04 Storytelling techniques for lawyers

25:30 Ending thoughts  

Best way to contact Nancy O’Hare-Zika:   

Discover More About the Podcast and Consultwebs: Subscribe to the LAWsome Podcast by Consultwebs on Apple Podcasts, Google Podcasts, and Spotify Visit the LAWsome website

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Learn more about Consultwebs at the links below. Law Firm Marketing Agency Services  Law Firm SEO Law Firm Web Design  Law Firm PPC  Law Firm Social Media  Law Firm Email Marketing Law Firm Digital Marketing    Consultwebs 8601 Six Forks Rd #400, Raleigh, NC 27615 (800) 872-6590  


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