Going Agile 2024:The Future of Legal Marketing
Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs.
In today’s episode, Tanner is accompanied by Martin Aragon, the digital advertising advisor at Consultwebs, one of the nation’s top digital marketing agencies for law firms. He is the main point of contact for Consultwebs’ digital ads clients. In addition to identifying sales opportunities for expanding and growing the company’s paid advertising portfolio, Martin reports campaign results and guides top-level marketing strategies.
As a result of his expertise, he managed a client portfolio with a $250,000 monthly budget while providing ongoing maintenance.
Join us for an insightful session as he walks us through the innovative ways of leveraging an Agile digital advertising agency to boost a law firm’s business. Martin will provide invaluable tips on how to manage, apply, and boost a law firm’s success by going all in on Agile.
Key Takeaways:
- 00:00 – Introduction
- 1:10 – Journey as a digital advertising advisor
- 1:15 – Insights why Agile digital advertising is the future of legal marketing
- 6:44 – Top benefits Agile digital marketing can provide to law firms
- 12:09 – Tools that streamline marketing processes
- 16:07 – Consequences of not innovating digital strategies
- 20:53 – How to assess the best law firm marketing agency
- 22:05 – Final thoughts
Best way to contact Martin Aragon:
Episode Tweetables and Quotes:
“Agile digital marketing is the future of digital marketing, at least for the business that we’re in– law firms. It’s a new concept, especially with the type of audiences that we are targeting. Having the Agile marketing approach, in which we allocate budget in different platforms and campaigns where you can see better results, is more effective than putting that budget into just one strategy.” @consultwebs – Post to X
“As law firms and clients are getting more marketing savvy, they are starting to notice that now it’s not enough to do SEO or PPC, or just stick to traditional TV advertising. A couple of years ago, TV was really the main focus of advertising to acquire new leads. Nowadays, because of technology, marketing has evolved. We transitioned from traditional TV advertising toward digital media. And if you’re not doing it, certainly, competitions are already doing it.” @consultwebs – Post to X
“In choosing the best law firm marketing agency, look for an agency with experience, one with genuine partnership, and one that can own the results of its performance.” @consultwebs – Post to X
“It’s not only the Agile digital marketing that you should see in the paid side of business. Rather, see Agile marketing as a whole, such as paid ads combined with SEO. It’s okay to utilize traditional marketing still, but try to explore your marketing strategy. Digital approach is the future, and it’s not going anywhere. Having a strong online presence and diversifying your efforts throughout the whole online ecosystem will give you dominance in the legal market.” @consultwebs – Post to X
Episode Transcript
[00:00:00] Martin: Welcome to LAWsome by Consultwebs, offering insights to build a thriving law firm, with your host, Tanner Jones.
[00:00:15] Tanner: Greetings, LAWsome listeners. Today, we’re in conversation with Martin Aragon, digital advertising advisor at Consultwebs, a premier digital marketing agency for law firms. Martin is the go-to person for Consultwebs’s paid advertising clients, focusing on identifying opportunities for law firms to grow through paid advertising. His responsibilities include reporting campaign results, guiding campaign strategy, and managing a significant ad budget to maximize law firm investments. Our topic today revolves around how law firms are embracing agile marketing and advertising in 2024. Martin will share insights on adopting agile marketing for the present and future.
[00:01:10] Tanner: Welcome, Martin. We’re excited to have you with us.
[00:01:14] Martin: Thank you, Tanner. Agile marketing is vital for law firms, yet many are just beginning to understand its importance beyond mere flexibility.
[00:01:35] Tanner: Agile marketing is set to redefine how law firms utilize their marketing budgets, fostering a more collaborative and adaptable approach between marketing agencies and the law firms themselves. This is increasingly important as the number of advertising platforms continues to rise.
[00:02:16] Martin: Agile marketing is indeed the future for our industry, especially for law firms, introducing a dynamic method for budget allocation across various platforms to achieve the best outcomes.
[00:03:08] Martin: As law firms become more marketing-savvy, the necessity for a multifaceted approach becomes apparent. Relying solely on traditional marketing methods is no longer effective. The transition from traditional media to digital platforms requires a broader marketing strategy.
[00:04:36] Tanner: At Consultwebs, we guide law firms through the digital marketing landscape. Our Law Firm Growth Blueprint, tailored for legal professionals, offers strategies to enhance online presence and competitiveness.
[00:05:35] Tanner: Agile marketing encompasses a comprehensive approach, from brand awareness at the funnel’s top to lead generation strategies at the bottom.
[00:06:58] Martin: Agile marketing enables strategic resource allocation across platforms, ensuring law firms maintain competitiveness and visibility across a spectrum of channels.
[00:10:56] Tanner: The foundation of agile marketing combines branding with sales-oriented efforts, supported by technological advancements and a diverse digital platform strategy.
[00:12:38] Martin: SEO plays a crucial role in agile marketing, influencing online visibility and perception.
[00:19:17] Tanner: Keeping pace with technological advancements is critical for law firms aiming to stay relevant and competitive in the digital era.
[00:20:24] Martin: Choosing the right marketing agency involves finding a partner with the experience, a strong client relationship ethic, and adaptability to the digital marketing environment’s evolution.
[00:23:52] Martin: Agile marketing should not only focus on paid advertising but also include SEO, social media, and even traditional media to some extent, ensuring a comprehensive digital presence.
[00:24:59] Tanner: For more information about agile marketing, Martin is available through Consultwebs’s website or LinkedIn.
[00:25:22] Martin: Visit Consultwebs.com/podcast for insights on building a thriving law firm. Subscribe and leave a review to stay informed about future episodes.
