While it came about in the first wave of digital marketing, email has remained one of the most effective, measurable and cost-effective marketing channels. A well-crafted email, delivered at the right time, can greatly improve your customer engagement, build more awareness for your law firm and generate more sales.

No. Buying a list is one of those shortcuts that can really harm your law firm’s reputation in the long run. First of all, most email service providers won’t allow you to use a purchased list. Secondly, emails sent to such a list will likely be flagged as spam. For better email delivery rates, you […]

The frequency of emails is not one-size-fits-all. It depends on several factors — like the size of your law firm, your clients’ preferences and even the content of your emails. But generally, you can send out your marketing emails as often as you want, provided you don’t annoy your clients and subscribers.

While your email marketing campaigns can have different goals, there are some foundational metrics your law firm should keep an eye on. a) Opens and Clicks: How many delivered emails were actually read and clicked through? b) Bounce Rates: How many email addresses didn’t receive your email? c) Spam Reports: Were your emails flagged as spam by […]

Yes. Before sending out any email, there is some preparation work to do first. All of these preparation activities take time and expertise — and that’s why we charge a setup fee.

Our email marketing services are designed for law firms and lawyers who don’t have a full-time in-house email marketing team (strategists, copywriters, designers, email developers and analysts). We’ll design, write, build, test and manage your email campaigns for you.

If you need any additional services, we’d be glad to help you out. Feel free to schedule a call with us by clicking here.

We’ll work with a platform of your choice. If you’re new to email marketing and don’t have an existing Email platform set up, we will help you set it up.

Sign up — Upon signing-up, you’ll share your branding and access information. Thereafter, we’ll set up a strategy session with your team to plan your campaigns ahead (typically 30 to 90 days). Create — We’ll then use your brand guide to craft your email template and campaigns. This is where we ask for your feedback […]

We can help you with any type of email campaign (newsletters, promotions, event updates and drip emails among others) — provided it’s within our Terms of Service.