ChatGPT in the Legal Industry

One of the newest chatbots, ChatGPT, is disrupting every industry – including law. Discover all your firm needs to know about this here. 

ChatGPT became available to the public in November 2022 and since then has broken records and crossed the 1 million users mark within one week of launching. It surpassed giants like Netflix and Twitter regarding usage adoption. Take a look at the findings: 


Graph- How long did ChatGPT (OpenA.I) take to reach 1M users


And more law firms are adopting AI (artificial intelligence) tools to transform their business in

many areas, including:

    • Mergers & acquisitions 
    • Legal procedures
    • Contract reorganizing 
    • Legal document analysis 

What’s ChatGPT? 

ChatGPT is a variant of the popular language model GPT-3 (Generative Pre-trained Transformer 3) that has explicitly been fine-tuned for generating human-like text in a chatbot setting.

Like GPT-3, ChatGPT is trained on a massive dataset of human-generated text, but it has been further adapted to be more fluent and natural in conversation. With these enhancements, the variant can:

  • Answer your questions and queries 
  • Provide information
  • Engage in small talk, all while maintaining a natural, human-like style of communication

Why Should Firms Care About ChatGPT? 

One of the biggest legal marketing trends in 2023 is AI. Specifically, moving from generative AI to explainable AI tools. We’ll briefly recap the difference: 

  • In 2022 the “it” thing behind AI was tools generating, e.g., text to an image. (This is still relevant!) 
  • In 2023, AI incorporates text-to-text and images/videos into text-to-anything! 

With this shift and ChatGPT entering the public market, there’s no better time to leverage this new popular model. 

Try ChatGPT Here 

Best Practices for ChatGPT: 

ChatGPT won’t turn you into the best content writer of all time, but it’ll facilitate your firm’s research and writing processes. We’ll provide 3 best practices to help you get started:

  1. When looking into a particular niche, start by explaining to ChatGPT who it must become to answer. 
    • For example: “You are a legal copywriter with expertise in personal injury law.” 
  2. Now, give it a task to perform. ChatGPT is excellent at rapid ideation, so don’t be afraid to ask for expert advice and creative solutions.
    • For example: “Create an actionable plan in a list for a legal copywriter looking to sell personal injury services.”
  3. Don’t be afraid to ask out-of-the-box questions. (Think back to things you usually wouldn’t search on the web.) 
    • For example: “You are a legal copywriter with expertise in personal injury law. Create a 5-pointer how-to guide showing the best practices behind legal copywriting.”

If we plug this into the chatbot, it’ll provide an answer. Like this: 

We want to clarify that ChatGPT can help to an extent. However, it relies on the data it can find, and for now, its knowledge base ended in 2021. Nonetheless, feel free to explore and leverage its capabilities, as this could facilitate any process from email drafting to blogging, etc. 

For more information about prompts, feel free to look into the different types of commands here. 

In addition, we’d like to point out that there are no references. Therefore, the user doesn’t know what publication, article, or website it pulls answers from. This is why it’s paramount you still do the content quality assurance yourself, especially in the legal field.  


With its ability to provide quick and accurate information, handle routine tasks and inquiries, and assist with legal research, ChatGPT chatbots can help law firms improve their efficiency, reduce costs, and enhance the client experience. If you’d like to learn more about AI tools and, in addition, learn how to mix and match AI tools with your current digital asset(s) – let’s have a chat.