Looking for an affordable way to improve user engagement with your firm’s website? Email marketing may be the answer. There’s a reason that email marketing has been around for decades. It’s an affordable, reasonably low-effort, effective way of getting clients to engage with your content.[...]
Unlock the full potential of your firm’s email marketing strategy and start building stronger relationships with clients by using the 6 types of emails every law firm should be sending out. Email marketing is a powerful tool for law firms to use to nurture leads, keep clients informed, and buil[...]
Investing in email marketing? Managing your email campaigns? Whatever the case, you'll want to build and maintain an email list to reach all your clients right in their inboxes! Find out how here. ABA conducted a survey and found that more and more firms are opting for email newsletters, from 26%[...]
Did you know that there are email rules and regulations all businesses need to follow? Email marketing revenue is expected to increase to $17.9 billion by 2027, so knowing the rules can keep businesses from making costly mistakes. All companies in the US leveraging an email marketing str[...]
It is no surprise that new media efforts have pushed traditional media almost out the door but out of all media channels, one of them, in particular, has stood the test of time. Emails. And they are here to stay. Email marketing still ranks as the most effective marketing effort, even above socia[...]
We know the phrase that goes, “don’t judge a book by its cover”, but let’s rethink this concept. When it comes to marketing like email marketing, we do judge a book by its cover. The cover of this proverbial book is where law firms grab users’ attention. Within email marketing, as we[...]
