Category: Email Marketing

It is no surprise that new media efforts have pushed traditional media almost out the door but out of all media channels, one of them, in particular, has stood the test of time. Emails. And they are here to stay. Email marketing still ranks as the most effective marketing effort, even above socia[...]

email marketing is above the fold where it's at

We know the phrase that goes, “don’t judge a book by its cover”, but let’s rethink this concept. When it comes to marketing like email marketing, we do judge a book by its cover. The cover of this proverbial book is where law firms grab users’ attention. Within email marketing, as we[...]