Digital Marketing

In jazz improvisation, “outside” playing describes an approach where one plays over a scale, mode, or chord that is harmonically distant from the given chord. Greats such as Charlie Parker, Dizzy Gillespie, and John Coltrane all went “outside” the changes and produced some revolutionary music, as well as concepts, that…

measuring marketing roi in your law firm

Marketing and advertising for law firms is expensive, but how many law firms are tracking their return on investment, or ROI? How many law firms are making marketing decisions based on “their feelings” rather than the numbers? How many lawyers are interested to find out if they are running a…

digital advertising for law firms & brand safety

A pre-roll ad for your personal injury law firm runs before a music video compilation of fatal car wrecks on YouTube. An ad featuring your top attorney pops up on a conspiracy theory website maintaining that all attorneys are lizard-people. Who’s to blame for this? What impact will this have…

2019 legal marketing trends & predictions

Funnels, CRMs, CTRs, and KPIs: If you’ve spent anytime around legal marketers, you know we our stuck on our buzzwords. Unfortunately, one buzzword that may fly under the radar in 2019 is “discernment.” Equipped with the right information, discerning legal marketers who thrive in 2019 will cut through all the…

Copywriting Tips for Legal Marketers

Search engines like Google continue to evolve, but the way people absorb and react to advertising copy stays unchanged. Legal marketers who sharpen their basic copywriting skills, can exercise an advantage over their competitors online. Could the latest renovation of AdWords be a chance to connect to the timeless craft…