When searching for vendors to handle your law firm’s digital marketing, it is smart to interview multiple companies. After all, you’ll want to look through their web design portfolio, talk about search engine optimization (SEO) strategies, discuss their track record for return on investment, and ask for references from other…
Many companies are taking steps to help out business in response to the COVID-19 pandemic – recently we covered the Google Ad credits – and now Facebook is stepping up as well. According to this post from Facebook: “We know that your business may be experiencing disruptions resulting from the…
As the story of COVID continues to unfold, and certainties and social behaviors fluctuate, law firm marketers are faced with many challenges, one of which is striking the right tone with their marketing, advertising, messaging and PR. There are, in fact, several ways law firms can market their practices in…
The coronavirus pandemic has reshaped the world in ways we never could have expected. Even as many individuals and families were forced to put their lives on hold and hunker down at home, many companies have had to make quick decisions aimed at preserving profit or even thriving in the…
In jazz improvisation, “outside” playing describes an approach where one plays over a scale, mode, or chord that is harmonically distant from the given chord. Greats such as Charlie Parker, Dizzy Gillespie, and John Coltrane all went “outside” the changes and produced some revolutionary music, as well as concepts, that…
“I know half of my advertising is wasted, I just don’t know which half.” John Wanamaker It’s a question that has plagued marketers since time immemorial: How can you guarantee that a hefty portion of the money you’ve invested in advertising comes back to you in the form of customers, and…
What if there was a simple way to understand the different components of a successful law firm marketing plan? Short term vs. long term efforts, lead generation vs. brand reinforcement, synchronizing online and offline tactics – it would be so much easier if there was a way to visualize all…
Marketing and advertising for law firms is expensive, but how many law firms are tracking their return on investment, or ROI? How many law firms are making marketing decisions based on “their feelings” rather than the numbers? How many lawyers are interested to find out if they are running a…
A pre-roll ad for your personal injury law firm runs before a music video compilation of fatal car wrecks on YouTube. An ad featuring your top attorney pops up on a conspiracy theory website maintaining that all attorneys are lizard-people. Who’s to blame for this? What impact will this have…
