In jazz improvisation, “outside” playing describes an approach where one plays over a scale, mode, or chord that is harmonically distant from the given chord. Greats such as Charlie Parker, Dizzy Gillespie, and John Coltrane all went “outside” the changes and produced some revolutionary music, as well as concepts, that…
“I know half of my advertising is wasted, I just don’t know which half.” John Wanamaker It’s a question that has plagued marketers since time immemorial: How can you guarantee that a hefty portion of the money you’ve invested in advertising comes back to you in the form of customers, and…
What if there was a simple way to understand the different components of a successful law firm marketing plan? Short term vs. long term efforts, lead generation vs. brand reinforcement, synchronizing online and offline tactics – it would be so much easier if there was a way to visualize all…
Marketing and advertising for law firms is expensive, but how many law firms are tracking their return on investment, or ROI? How many law firms are making marketing decisions based on “their feelings” rather than the numbers? How many lawyers are interested to find out if they are running a…
A pre-roll ad for your personal injury law firm runs before a music video compilation of fatal car wrecks on YouTube. An ad featuring your top attorney pops up on a conspiracy theory website maintaining that all attorneys are lizard-people. Who’s to blame for this? What impact will this have…
Funnels, CRMs, CTRs, and KPIs: If you’ve spent anytime around legal marketers, you know we our stuck on our buzzwords. Unfortunately, one buzzword that may fly under the radar in 2019 is “discernment.” Equipped with the right information, discerning legal marketers who thrive in 2019 will cut through all the…
Online reputation management represents a powerful marketing opportunity for lawyers. Whether it’s a scathing one-star rebuke of your staff on Facebook, or a glowing review of your dedication to the practice of law on Yelp, reviews and ratings of your law firm aren’t just the ramblings of fanatics or trolls…
Your law firm thrives when it comes to building arguments, doing thorough research, and getting down to the essentials of running a successful business. However, what are you bringing to your online presence? Does your website have strong readership? Is it continuously updated with the latest news in the law…
Search engines like Google continue to evolve, but the way people absorb and react to advertising copy stays unchanged. Legal marketers who sharpen their basic copywriting skills, can exercise an advantage over their competitors online. Could the latest renovation of AdWords be a chance to connect to the timeless craft…
