Target people beyond your imagination. You’ve probably been told that to sell, your central focus should always be around your ideal buyer persona(s). This is true, but this only scratches the surface. There are plenty of arguments in favor of targeted audience segmentation: it’s cost-effective, focused, and helps tailor your messaging strategy. But, what if […]

Social media advertisement is the backbone of the modern ad landscape. Over 9 million businesses are currently advertising on Facebook alone, and almost every business (big and small) is active in the social media “ad scape” in one way or another. So, what happens when the way social media ads work changes substantially? Recently, Apple […]

What is the real difference between a dormant Facebook page and one that is thriving? And don’t just ask the question about what the pages look like on the surface, but in regard to the return on your investment. In short, does a social media strategy with a focus on engagement produce leads? And if so, at […]