Promoting products through social media, AI, Tools, SEO strategies for maximum customer reach.

Most attorneys are too busy taking care of their clients to do much digital marketing research. That’s where we come in! Marketing Updates 🔎SEO Google coughs up $1.4 billion to Texas in a privacy lawsuit. The lawsuit alleged that Google collected users’ biometrics without express consent and tracked their locations even if the feature was […]

Businessman using AI technology across the globe.

Imagine you are someone injured and in the hospital after a car crash. You grab your phone and search for “what to do after a car accident.” However, you don’t see the 10 or so site links that would typically show up on your screen. Instead, you see an AI-generated answer at the top of […]

Someone using SearchGPT on a tablet.

Digital advertising has continued its rapid evolution in 2024, with major brands investing heavily in online ad channels to maximize their reach and effectiveness. According to Sensor Tower’s latest insights, digital ad spend and impressions have reached new heights, reflecting significant shifts in market trends, consumer behaviors, and brand strategies.  Their full report delves into […]

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You Need to Know
About SearchGPT

What Is SearchGPT? SearchGPT is a search engine created by OpenAI. It differs from search engines like Google and Bing because, at the foundational level, they are looking for specific words that match the search terms. Instead, SearchGPT uses AI to understand the intent behind a user’s query and delivers direct answers, not just a […]

Human Insight vs. Artificial Intelligence in Legal Content

Since the wave of AI technology, there are many models on the market that are capable of mass-producing written, legal content for websites and blogs. As a law firm owner, it can be difficult to know whether or not AI-generated content is something your firm should be using or avoiding. In this blog, we cover […]

AI Chatbots, person using mobile chatbot

Imagine a potential client visiting your law firm’s website with a pressing legal question. An AI chatbot could be their first point of contact, offering the advantage of 24/7 availability to answer basic legal questions, screen inquiries for urgency, and even schedule consultations. However, this seemingly helpful technology can backfire. A potential client contacts the […]

Prompt engineering for Lawyers

Key Takeaways Be Specific: Precision in your requests enhances the accuracy of AI responses. Be Clear: Direct language helps the AI understand and respond more effectively. Be Concise: Too much information can confuse the AI. Clarity is essential. Fact-Check: Given training data can be outdated and AIs can make errors, verify everything against current legal […]

Graphic: Mastering ChatGPT Prompts, featuring a digital workspace and expert guide text.

Master ChatGPT 4 Discover the Latest AI Advances If you’re a lawyer looking to become an AI expert on platforms like ChatGPT, then you’ve come to the right place. If you’ve been on the internet at all recently, you know about ChatGPT. ChatGPT, or Generative Pre-trained Transformer, is an AI (artificial intelligence) program launched in […]

Explore ChatGPT Plugins for Business Productivity: A Visual Guide.

The New ChatGPT Plugins Your Law firm Should Be Using ChatGPT has become an unquestionable staple in the professional lives of many. With 1.8 billion website visitors a year and 100 million active users, it’s clear that individuals already understand the utility of this developing technology, and it was only a matter of time before […]

Robotic hand shakes human hand beside gavel, symbolizing AIs role in legal systems.

AI for Law firms: Exploring the Basics, Ethics, Platforms, and Best Practices Like many forward-thinking businesses today, law firms must embark on a new journey: AI. However, AI is not confined to a limited array of narrow functions. Instead, its capabilities form a sprawling tree with many branches poised to revolutionize how we approach all […]