Digital marketing is dynamic, it’s ever-changing and continues to evolve with each passing year. Even during the last couple of years, where continued uncertainty in the business sector was rampant due to the pandemic, the only constant that was discernible, was change itself. In 2022, you can expect to see this trend continue its course. Your firm must prepare and be ready for the changes that the new year will bring, and that includes optimizing your marketing strategies as well.
Emerging digital marketing trends will impact the way your firm communicates and most importantly, the way in which your firm’s business runs. Many firms will continue to increase their technology budget and in order to stay ahead of the game, your investment will need to continue matching up with the competition’s. According to the ABA, today 65% of firms are planning to budget for further use of technology compared to 62% in 2020, 60% in 2019, and 57% in 2018.
Let’s take a look at the top legal marketing trends your firm needs to be aware of and look out for in 2022, shall we?
Before we dive in, here’s a sneak peek of what’s to come: Businesses that are embracing technology like AI are statistically doing better in areas such as increasing productivity and providing the best customer experiences. Has your firm started embracing AI yet?
Find Out More Ways to Grow Your Firm. Download our trends and predictions for next year, 2022.