Keeping up with all the latest digital marketing trends is a full-time job. And busy attorneys spend their time taking care of their clients— we get that. That’s why we’ve put together our monthly digital marketing industry round-up. We report back on the highlights so you don’t have to sift through all the noise.

Let’s Get to the Updates!

🔎SEO

• The Google June Core Update Rolls Out. This core update is the second update of 2025 and will take approximately 3 weeks to complete. This one comes just 3 months after the last core update. Fluctuations are likely to happen during this time, as with any core update. We will be monitoring these fluctuations and working diligently to maintain your presence.
• Google Search Console fails to report half of all search queries. The gap arises because many people now search conversationally, and GSC fails to track natural language queries. Consultwebs accounts for this by focusing on page-level performance rather than individual query data.
• Google held their Marketing Live 2025 Announcements. The announcements at the event signify that the way advertising campaigns are planned, built, and measured is shifting again. Understanding these new features is crucial in evolving your advertising strategy. The Consultwebs team regularly monitors best practices and makes updates in real time to reflect these changes as they come.
• Business accounts on Instagram will soon be showing up in Google search results. This means your Instagram content may rank alongside traditional SEO content. Content that educates and provides value will be more important than ever. Helpful tip: focus on topics potential clients are already searching for and answer those in your social media posts.

📣Paid Advertising

• Meta wants brands to create ads using AI by the end of 2026. While on the surface, the move to incorporate more AI sounds like it will make the ad creation experience easier for advertisers, the reality is that the detailed targeting options for niche industries like legal will likely shrink. This along with the advantage AI options may pose a challenge in reaching audiences that are not too broad. We will be keeping an eye on this as the industry evolves.
• In an interesting move, X will soon charge for their advertisements based on the size of its visuals. In addition to this, they also announced that hashtags will soon be banned from all promoted posts on the platform. The new pricing structure has not been released yet. We do not recommend a presence on X as we do not see high value return from that platform, but we will be monitoring how successful this change is for the platform as well as if other platforms follow suit on pricing structure changes.

📱Social Media

• President Trump says there is a US buyer for TikTok. The app has been on the chopping block for an extended period of time, with the app even going dark at a certain point. The company must divest so they are not permanently banned. President Trump claims there will be more to share in around two weeks about who the potential mystery buyer may be. The new deadline for the sell-off is September 17th. We continue to encourage clients to post their content on multiple platforms like Instagram reels and LinkedIn so all eggs are not in one basket when it comes to short form vertical videos.
•  92% of social media professionals consider Instagram a priority platform. It’s evident that the best returns in the social media industry are still coming from Meta platforms. Now is the time to firmly lean into personalized posts that showcase your law firm’s personality for clients and potential clients.
• Meta cryptically shares what social media specialists globally have been saying for years – link posts reduce your reach. Social media specialists everywhere have said for years that posting links in captions kills user engagement. Social media platforms want their users to stay on their website, not follow an external link. Focus on content that keeps users on those platforms, like short-form vertical videos and photo posts.

🤖AI

• Is your law firm ready for AI Overviews? Our blog is a crash course on AI Overviews, why they are important for your law firm, and how to get ahead of your competitors.
• Is ChatGPT Catching Up to Google? Not Yet! According to data from NP Digital and Visual Capitalist, ChatGPT is nowhere near catching up to Google. At least not yet. That’s not to say AI optimizations are to be neglected. In fact, now is the best time to consider increasing your visibility in those areas while competition for those placements are low.
• An old school tactic is making an SEO comeback! Local PR helps improve your AI search visibility. Dust off those old PR tactics and consider implementing them again in the near future. Hyper local PR is a great way for your law firm to earn mentions, links, and trust from community-level sources. And BONUS–AI favors these forms of mentions.

Stay LAWsome–We’ll See You Again Next Month!

Thank you for reading our monthly roundup! We’ll see you again next month for another newsletter packed with insights, trends, and expert guidance for your law firm.