Historically, firms have built their practice around word of mouth and referrals and have always trusted that “business will follow.” Today, business is different. More and more, firms are realizing that they need the help of tools like marketing, and specifically branding.
Before investing more marketing dollars, firms need to ensure their branding is solid enough. Discover the best tactics of law firm brand creation here.
Key Takeaways:
[0:19] Introduction
[1:05] Misinformation and myths related to legal marketing
[4:45] How law firms can make the best marketing investment
[6:08] Key considerations in law firm branding
[7:32] Key advantages of creating a marketing plan
[11:00] Measuring a legal marketing campaign’s results
[14:42] Myths around over-saturation in the legal profession
[17:30] Community outreach and law firms
[19:04] Digital advertising tactics for lawyers
[21:04] Storytelling techniques for lawyers
[25:30] Ending thoughts
Best way to contact Nancy O’Hare-Zika:
https://callgavel.com/
nancy@gavelteam.com
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