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“Unwavering incremental change can create remarkable and monumental results.” – Ryan Lilly Well, based on the amount of…underestimation of the fluctuating nature of 2020…it’s hard to imagine the shelf-life of Legal marketing advice these days, is any longer than that of a banana, duct taped to a wall.* However, in the human world, and in […]
Law firm marketing can create many hurdles for a lawyer to jump, in order to generate more leads and gain market share against competing firms. The problem is, most lawyers don’t know the competitive benchmarks, like market share, that could help them make smarter decisions building their book of business. The experts at Consultwebs, in […]
When it comes to attorney marketing in today’s cluttered media environment, what does it take to stand out, and bring the right kind of attention, and intention, to a law firm? Some legal marketing experts will say “hammers,” or “strong arms” are the only way to break through to potential clients, while others will say that good […]
Google has rolled out yet another update to their Google Ads policies – a way to protect consumers from click-bait tactics often used by marketers that pressure consumers to take immediate action. In their newest update, they are cracking down on advertisers who run “ads that use clickbait tactics or sensationalist text or imagery to […]
During the pandemic, “essential worker” has become a household term. Healthcare professionals, grocery store workers, delivery drivers, warehouse workers, and many others have played a crucial role in keeping the country moving forward even as the majority of people were ordered to stay at home. In some states, lawyers have been deemed essential workers, even […]
Over the past 4 weeks, we have seen pretty consistent changes and issues with Google My Business. Some of the features that stopped are now coming back, while other issues still persist. Let’s go through each feature and what is happening currently with them. Google Reviews, QA, and more New reviews were blocked a few […]
In response to the COVID-19 pandemic, many companies are taking steps to help out business. According to this post from Google: “We want to help small and medium-sized businesses (SMBs) stay in touch with their customers during this challenging time. That’s why we’re giving our SMB customers worldwide $340 million in ad credits, which can […]
Because of the recent changes to social patterns & behaviors, there has rightly been a surge of interest in the legal community about running a remote law firm. Since Consultwebs has been 100% remote from the beginning, we’ve learned a few things about running a company with a distributed workforce that we wanted to combine […]
With everyone and their cat making one these days, podcasts can seem an attractive choice for legal marketers looking for new ways to bring awareness to their law firm. However, to launch a successful podcast for your law firm, there are a few things to consider before jumping into the studio. Podcasts and The Marketing […]
Have you ever been lost in the forest? Have you ever been lost, ever? These days we have an app and a map for almost every journey we take, from raising a child to building a business. And yet, the one journey that most law firm owners fail to map, is that of their own […]
