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Tap into Tiktok to expand your Law firm’s Reach TikTok is creating a buzz in the world, and by now, you’ve probably heard of it through viral challenges, dance videos, and even the once-famous discussion around banning the app in the United States! The latter never came to be, and in fact, TikTok was the […]
In today’s competitive field, platforms like Facebook go past being a place of social connection. For many, firms included, this is a marketplace. One of the most significant advantages of running your ad campaigns on this platform is the extensive ad targeting options. For the longest time, Facebook’s targeting options have been the super tool […]
What Law Firms Need to Know About the Hidden Potential of a Google Business Profile Let’s assume a potential prospect, Anna, visits a friend who lives close to your firm’s office. Anna has just been unfairly treated by someone and might have a case. While conversing, her friend suggests she speaks to an attorney as […]
Ryan Bisher, Ryan & Simons SEO Case Study If there’s one lesson we’ve learned from the past two years, it is that law firms must remain flexible in responding to rapidly changing events like the pandemic. With unprecedented factors like it, many recognize the power of having a digital presence to build a more robust […]
As technology evolves, so does the responsibility of web designers. Today, they have to consider each element on a web page to adapt to the needs of users with disabilities. The ADA, Americans with Disabilities Act, was created in 1990 and it prohibits discrimination against those with disabilities, ensuring they have the same rights and […]
Insight of International Women’s Day on March 8th, we’d like to pay tribute to the women in the legal field. Did you know that the first female lawyer in the United States, Arabella Mansfield, wasn’t allowed into the “boys club” until 1869? That was nearly 100 years after its founding! Since then, women have found […]
According to Lisa Cron, from Wired for Story, “Stories allow us to simulate intense experiences without having to actually live through them. Stories allow us to experience the world before we actually have to experience it.” ‘Significant Objects’ was an experiment devised by Rob Walker and Joshua Glenn. The purpose of it was to demonstrate […]
Although we rarely think about it, Google is constantly renovating its algorithm. Why? They want to ensure the best user experience. These updates impact most, if not all, businesses that offer their services online. This time Vicinity rolled out, and there hasn’t been anything this dramatic in local search ads since the last update back […]
With the risk of sounding quite harsh, we’ll say this: if your firm isn’t investing in any PPC (pay-per-click) marketing, you’re likely losing out on valuable traffic, which means you’re losing business. Unlike SEO, which focuses on earning traffic, with PPC you are buying traffic hence the term “paid traffic”. It consists of bidding for […]
