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It’s no secret that lawyers go to great lengths to manage their reputations. From sleek suits, a clean-cut to their won-case count, it’s elements like these that might project the attorney and overall firm as one that is successful. But nowadays, besides appearances and a physical office, law firms’ online reputation and branding are equally […]
Starting a Law firm SEO campaign often leads to the question: “How long does it take to see results from SEO?” It’s a complex question with no straightforward answer, as multiple variables come into play. However, before starting Lawyer SEO, it’s essential to assess your firm’s current online status, set measurable goals, and craft an […]
As a divorce lawyer, you face unique challenges in the legal field. Not only must you navigate complex and emotional legal situations, but you must also stand out in a highly competitive market. Your marketing approach must be as specialized and dedicated as your practice to rise above the competition. Enter the realm of divorce […]
In the bustling marketplace of legal services, where words wield the power of swords, there is another battle fought quietly and relentlessly. This isn’t in the grand amphitheaters of courtrooms but in the digital alleyways of law firm online reviews. In today’s digital realm, your reviews are judges, juries, and executioners of your law firm’s […]
Digital advertising for law firms has completely changed the way businesses reach clients. This type of marketing effort is widespread because it combines real-time data analysis and closely monitors ad spending. Behind digital advertising, one of the most influential and customizable strategies is PPC. PPC for law firms presents many opportunities for firms investing in […]
Is Your Law Firm EEAT-Ready? In December 2022, Google made significant updates to its Quality Rater Guidelines, shedding light on an updated acronym that has gained prominence in the digital marketing realm: EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness). This update, which among other items added an ‘E’ for “Experience” to the original 2014 acronym, EAT, […]
Are you making the most out of your Avvo profile? If you’re an attorney, chances are you’ve already heard of Avvo. And, particularly if you discovered that Avvo created an online profile for you without your consent, you might have mixed feelings about it. Despite any initial reservations, Avvo presents a unique marketing opportunity for […]
The Power of Organic marketing for Law firms Should your firm focus on short-term or long-term marketing return on investment (ROI)? While the fruits behind short-term investments like Digital Advertising are obvious, we’ll show you the power behind long-term organic strategies. Your website is your firm’s digital home. Essentially, all your legal digital assets should […]
The legal industry is becoming increasingly competitive, and having a lackluster online presence can make it challenging to attract new clients. Follow these tips to optimize your website and boost your law firm’s visibility online. The world of marketing, flashy gimmicks, and over-the-top language often comes at the expense of honesty and credibility. As today’s […]
