Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs.
In today’s episode, Tanner is accompanied by Carol Greenwald. She is a fellow of the law practice management, active member of the Westchester County Bar Association, a member of the NYSPA Law Practice Management Committee and a member of the ABA Law Practice Division. She’s also past president of the New York Legal Marketing Association. In addition, she is the author of the book, “Strategic Networking for Introverts, Extroverts, and Everyone in Between.”
Strategic networking. https://www.americanbar.org/products/inv/book/355453126/
[0:54] Strategic networking: what is it and why is it important for law firms?
[2:04] Establishing reaching goals.
[3:20] Addressing the concept “I was not made for networking.”
[5:32] Tips and tricks for introverts and extroverts looking to network.
[9:35] In the hyper-competitive industry that is the legal profession, how can one firm uplift another firm?
[12:02] Tips for law firms looking to build referral marketing into their playbook.
[16:18] How lawyers can leverage body language to communicate clearly.
[23:24] How can new lawyers enter the legal networking game?
[27:35] Do lawyers need a big following list to get the most out of digital marketing?
[30:18] Quality over quantity in legal marketing metrics.
[33:22] What’s the factor(s) holding lawyers back from referral marketing?
[37:05] Brief summary of strategic networking
[40:05] Ending thoughts.
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