Social Media for Lawyers

Social Media

A strong social media marketing campaign can improve your law firm’s online visibility, broaden your name recognition and develop a following of people in your community who may need your services at any time. Wouldn’t it be wonderful if your law firm was top-of-mind? Social media is a great way to achieve that.

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However, managing a social media presence for your law firm can literally be a full-time job.

It is important to create a social presence that is both an accurate and effective representation of your law firm’s brand. Only halfway committing to your social media marketing can cost you big time.

We can help! Consultwebs’ social media professionals specialize in creating vibrant, thriving profiles on Facebook, Twitter and other popular social sites. Contact us today to see how we can leverage social media to drive more cases to your law firm.

Please feel free to download this resource we prepared with free tips on social media for law firms. As well as this resource, A Lawyers Guide to Social Media.

Social Media for Law Firms Is Different…

Consultwebs works exclusively with law firms. Our goal is to help law firms and clients connect. That means driving more business through your door from the Internet. Doing so requires a detailed skillset.

Many people attend seminars, webinars, conferences and special events trying to expand their marketing skills. Many of these events center on social media.

Unfortunately, unless the events deal specifically with the legal industry, the information you obtain will be largely irrelevant, sometimes even harmful to your goals.

For example, direct messaging is a common recommendation for building a social brand. However, in most jurisdictions, solicitation is against state bar rules.

Another example: many popular marketing websites say trends are shifting to newer social platforms, such as Snapchat. But our data shows that Facebook currently drives the most social leads for law firms.

Choosing a marketing vendor that is familiar with law firms is essential. Mistakes are too easily made if you aren’t familiar with your client. And mistakes can cost you big money.

Building a Following

Building a following is perhaps the most challenging part of social media marketing. Getting an initial campaign off the ground requires careful planning, intricate strategy and an immense understanding of both the platform you are using and the audience you are trying to reach.

Our team of social media experts works with law firms to build a quality following of relevant, potential customers. We get your content in front of these people on a regular basis and supplement that content with quality news pertaining to the law, your law firm or general trending topics.

Your public profile is a digital representation of your firm, its values and interests. It is important to showcase that personality frequently. We help you do just that.

Paid Social Media Advertising

“You gotta pay to play,” as the old saying goes. This is largely true for social media for business, particularly law firms.

Our social media team proficiently manages paid social media campaigns, ranging from general branding to specific goals, such as e-book downloads, new followers, promotion of link-building / scholarship campaigns, promotion of new assets, and ultimately, leads.

We approach each campaign with an understanding of its objective, what audience we need to reach and the research required on how to best reach that audience.

Consultwebs’ Proven Results

Consultwebs works with a variety of law firms that practice in various areas of the law. Our experts have developed expertise in managing social media campaigns for personal injury law, family law, mass torts and much more.

While each campaign is different and results may vary, we strive to provide each client with the best results possible. Your success is tied directly to our success.

Take a look at some of our previous results:

  • For a client in Florida seeking car accident leads, we obtained 343 leads over nine months for a spend of $3,945.90. That’s a cost per lead of $11.50.
  • For a client seeking mass tort leads nationwide, we obtained 4,576 leads for $199,673.39. That’s a cost per lead of $43.67.
  • For a client in North Carolina seeking divorce leads, we obtained 36 leads for $2,057.79. That’s a cost per lead of $57.16.

These are only a few examples of our stellar results. If you have questions regarding specific types of campaigns, would like to see more, or for a free consultation with our Internet legal marketing experts, call us today toll-free at or use our convenient online contact form.

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