Outreach and public relations for lawyers are integral parts of an effective online marketing campaign for a law firm that promotes its legal services online. Achieving the best rankings for your law firm’s website involves taking maximum advantage of your legal team’s many activities and connections to your community, obtaining off site links from authoritative sources and creating campaigns that highlight your firm’s notable accomplishments and successes. Publicizing your volunteer and philanthropic activities shows the depth of your law firm’s involvement in the community, and builds awareness.
At Consultwebs, our public relations professionals work to create signature campaigns to build your firm’s name recognition, broaden your reach in the community and drive more traffic to your website, enhancing your overall website rankings. Whether it’s a press release announcing a major case victory or award, a feature article about you in an alumni publication, or a broader social issue campaign that your firm would like to sponsor, we are ready to help you accomplish your goals.
The public relations and outreach services we provide include:
If members of your law firm are active in professional organizations, civic clubs, alumni associations, youth sports, or other activities, it’s important that your website reflect your involvement in your community. Whether your attorneys serve as volunteers for a local food bank, coach youth teams or raise money to prevent cruelty to animals, featuring those kinds of activities helps put a human face on your law firm. And we don’t stop there.
Our outreach team works proactively to leverage your activities with positive media coverage and page links from the local organizations to your website, enhancing your website’s authority. We promote the resources through direct contact with organizations. It’s all part of a coordinated, comprehensive online marketing campaign.
Our consultants and outreach specialists work to identify your areas of interest and then develop public relations campaigns and philanthropic opportunities that can be leveraged to improve brand awareness and put your name in front of a broader audience.
For Belluck & Fox,, a New York law firm that represents victims of mesothelioma, we developed MesotheliomaHelp.org, a compassionate resource to answer the questions of patients of asbestos-related disease and their families. In Faces of Mesothelioma, we reached out to a number of family members of mesothelioma patients and enlisted their ongoing help in blogging about their experiences and answering questions.
For social issue campaigns, Consultwebs specialists work with clients to identify social issues affecting a community and conceptualize public relations campaigns that seek to address the issue. Typically, the area of focus is an extension of a law firm’s practice areas. We then use press releases, blog posts, social media, press contacts and other forms of outreach to execute the campaign.
For example, our public relations specialists worked with Raleigh family lawyer Charles R. Ullman to develop the Fraternities4Family campaign. The campaign brought together fraternities on college campuses to heighten awareness about sexual assault domestic violence and raise support for local domestic violence shelters. The campaign received strong press coverage and a letter of commendation from U.S. Senator Richard Burr who recognized Mr. Ullman and the fraternities for their contribution to addressing these serious issues.
Delivering Marketing Results
Consultwebs delivers high quality public relations for lawyers and online marketing services to law firms across the United States. Let us develop a signature campaign for your law firm to build your brand.
For a free consultation with our online marketing experts, contact us today.
Get in touch to see how we can deliver a custom, optimized design that attracts clients to your law firm.Start a Conversation