What Types of Benchmarks and Metrics Should I Track for a Legal SEO Campaign?

Here are some basic metrics that you’ll want to monitor to be sure your campaign is moving in the right direction:

  • Site Performance
  • Organic Traffic
  • Referral Traffic
  • Direct Traffic
  • Bounce Rate
  • Average Time Spent on Site
  • Pageviews
  • Conversion Rate
  • SEO Metrics
  • Referring Domains
  • Backlinks
  • Indexed Pages
  • Click-Through Rate (CTR), Keywords, Impressions, and Clicks in Google Search Console
  • Social Metrics
  • Facebook
  • Twitter
  • LinkedIn
  • Any other social networks on which you’re active or share your content

When Will I Start to See Results from Legal SEO?

The time it takes to see results from legal SEO varies among law firms. It all depends on where you’re starting compared to those ranking above you. If you have a brand-new website and your competitors have been actively marketing for years, you should be prepared to accept that you have some catching up to do.

Depending on the strength of the players in the market, the investment of time and resources that you make into your strategy, and lots of other factors, catching up could take several months to years. If you have an established website with good traffic and decent rankings already, the time to see results will certainly be reduced.