Why should I care about title tags and headings?
A title tag is the HTML coding term for the line of text that is displayed at the top of your browser window. Title tags generally should be around 55 characters in length and should contain relevant information about the information and user experience that a page contains. A law firm’s home page may contain their geographic area, main practice area, and the word “lawyer” or “attorney” to provide proper information to a user who is performing a search on Google or another search engine. The title “Philadelphia Personal Injury Lawyer,” for example, may be a good title for the home page of a firm with those characteristics.
Headings, also known as H1s and H2s (etc.) can also give search engines and users a better idea about the information contained on a page. If a page were written about burn injuries, for example, headings such as “Causes of burn injuries,” “Degrees of burn injuries,” and “Treatment of burn injuries” may be used to highlight different sections and provide a logical structure.
Title tags and headings are among the myriad factors that make up search engine algorithms. They can play important roles in increasing your law firm website’s visibility.
Coding is an essential aspect of any search engine optimization campaign along with valuable and informative content and high-quality links that help to create authority for your site for search engine algorithms.
To learn more about how Consultwebs.com can help your law firm with its search engine optimization plans, contact our experienced law firm Web marketing consultants today for a free consultation by calling us toll-free at (800) 872-6590 or by using our online contact form.