Email Marketing Frequently Asked Questions
Is Email Marketing still relevant?
While it came about in the first wave of digital marketing, email has remained one of the most effective, measurable and cost-effective marketing channels.
A well-crafted email, delivered at the right time, can greatly improve your customer engagement, build more awareness for your law firm and generate more sales.
Should I buy an email list to start with email marketing?
No. Buying a list is one of those shortcuts that can really harm your law firm’s reputation in the long run.
First of all, most email service providers won’t allow you to use a purchased list. Secondly, emails sent to such a list will likely be flagged as spam.
For better email delivery rates, you should only use your own opt-in or permission-based email list of subscribers.
How often should I send marketing emails?
The frequency of emails is not one-size-fits-all. It depends on several factors — like the size of your law firm, your clients’ preferences and even the content of your emails. But generally, you can send out your marketing emails as often as you want, provided you don’t annoy your clients and subscribers.
Which metrics should I be looking at?
While your email marketing campaigns can have different goals, there are some foundational metrics your law firm should keep an eye on.
- a) Opens and Clicks: How many delivered emails were actually read and clicked through?
- b) Bounce Rates: How many email addresses didn’t receive your email?
- c) Spam Reports: Were your emails flagged as spam by recipients?
- d) Unsubscribes: How many people unsubscribed from receiving your emails?
However, over time, you should also track your email marketing efforts alongside your overall goals — like website traffic, new cases or referral business.
Are there setup fees?
Yes. Before sending out any email, there is some preparation work to do first. All of these preparation activities take time and expertise — and that’s why we charge a setup fee.
Who is this service for?
Our email marketing services are designed for law firms and lawyers who don’t have a full-time in-house email marketing team (strategists, copywriters, designers, email developers and analysts). We’ll design, write, build, test and manage your email campaigns for you.
What if I need additional services not included in your plans?
If you need any additional services, we’d be glad to help you out. Feel free to schedule a call with us by clicking here.
Which Email platforms do you use?
We’ll work with a platform of your choice. If you’re new to email marketing and don’t have an existing Email platform set up, we will help you set it up.
What is the Consultwebs’ process for email marketing?
Sign up — Upon signing-up, you’ll share your branding and access information. Thereafter, we’ll set up a strategy session with your team to plan your campaigns ahead (typically 30 to 90 days).
Create — We’ll then use your brand guide to craft your email template and campaigns. This is where we ask for your feedback and, where necessary, revise the drafts to your satisfaction. Should you wish to be involved in this process, your collaboration is welcome.
Send — Once you’ve approved the final drafts, we implement them using your Email platform/ESP and manage the campaigns for you.
What types of email campaigns will you send?
We can help you with any type of email campaign (newsletters, promotions, event updates and drip emails among others) — provided it’s within our Terms of Service.
Will I provide the content for emails?
Yes. The more information you provide, the easier it will be for our team to craft better emails for your campaigns. We also prefer to use visuals provided by you — especially for service or team-related shots.