The Long Term Benefits of Diversifying
Consumers today are more open — and even accustomed — to change. That means they are also more willing to explore new services, switch services, or research different companies before making decisions.
Challenges & Goals:
- more firms are investing in their own websites, from from 77% in 2018 to a high of
94% in 2021
- Success in reaching clients today requires being available in multiple places they are
searching, as well as being able to switch gears and make smart decisions faster.