Client: Pilmma | Campaign: SEO

The Long Term Benefits of Diversifying

Consumers today are more open — and even accustomed — to change. That means they are also more willing to explore new services, switch services, or research different companies before making decisions.

Challenges & Goals:

  • more firms are investing in their own websites, from from 77% in 2018 to a high of
    94% in 2021
  • Success in reaching clients today requires being available in multiple places they are
    searching, as well as being able to switch gears and make smart decisions faster.

Measurable Results:

A decrease in the cost per case
An increase in the total number of signed cases
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