Client: Social Media Client | Campaign: Facebook

Effective Facebook Strategy Boosts Mass Tort Case Success

Overview of law firms facebook ad campaign showing cost metrics and lead capture results.

Our client was seeking mass tort leads and had yet to test out a Facebook campaign. Within a six-week period, this law firm found a tremendous amount of success. This campaign generated an impressive amount of leads ─ and cases ─ at an unbelievable rate, and it is still going strong!

Challenges & Goals:

  • Capture quality mass tort leads and sign cases at a reasonable cost per case
  • Take advantage of Facebook advertising tools to target cases in select states and geos

Measurable Results:

430 leads and 83 cases in just 6 weeks
$32 cost per lead
$168 cost per case
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