Client: Digital Advertising Client | Campaign: YouTube Extremely profitable YouTube Ad campaign will make you reassess your TV Ad spend Download PDF

Challenges & Goals:
  • Gain brand visibility and acquire high-quality leads through YouTube advertising
  • Identify opportunities for cost-effective video advertising to reduce reliance on TV
  • Capitalize on new tools within YouTube’s advertising arsenal to beat results from traditional TV advertising
Measurable Results:
30%

Increase in phone calls

15MIn

15 minutes of average view time per $1 spent

$.05

$.05 average cost
per view

Client: Social Media Client | Campaign: Facebook Facebook campaign proves to be wildly successful for mass tort cases

Our client was seeking mass tort leads and had yet to test out a Facebook campaign. Within a six-week period, this law firm found a tremendous amount of success. This campaign generated an impressive amount of leads ─ and cases ─ at an unbelievable rate, and it is still going strong!

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Challenges & Goals:
  • Capture quality mass tort leads and sign cases at a reasonable cost per case
  • Take advantage of Facebook advertising tools to target cases in select states and geos
Measurable Results:
430

430 leads and 83 cases in just 6 weeks

$32

$32 cost per lead

$168

$168 cost per case

Client: Salvi, Schostok & Pritchard P.C. | Campaign: Ongoing Web Marketing Firm goes from no rankings to 300 leads per month, plus a record-setting settlement

Before partnering with Consultwebs in 2007, Salvi, Schostok & Pritchard P.C. had no real Internet strategy. Now the firm is well positioned to attract and convert clients from the web. This study looks at one particular case, which originated from a web search, in which the firm obtained a record-setting settlement and prompted changes to a hospital’s safety protocols.

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Challenges & Goals:
  • Develop a strategy to achieve excellent visibility for the firm on the web by means of SEO, social media, PPC, content marketing and other proven tactics
  • Help streamline the firm’s intake process to allow for rapid respond to inquiries
  • Equip the firm with a website that reflects its personality, professionalism and success for its clients
  • Generate a large number of potential client leads from the Internet
Measurable Results:
300

300 leads per month on average from the website

Measurable Unit Icon

Established intake system allowing for quick and seamless communication with web prospects

Measurable Unit Icon

Record-setting wrongful death settlement for web search client

Client: Former heavy TV advertiser | Campaign: Pay-Per-Click Moving budget from TV to PPC brings efficiency, outstanding results

The management team at this law firm was spending heavily on TV advertising and wanted to explore the potential of a Pay-Per-Click (PPC) campaign as an alternative for a portion of their marketing budget. Consultwebs helped the firm develop an impressive campaign to achieve their goals.

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Challenges & Goals:
  • Bring in cases at less than the estimated $8,000 per case the firm incurred with TV
  • Efficiently grow the firm’s caseload, while increasing visibility online through paid ads
Measurable Results:
<25%

$1,721.54 average cost per case from January through May — less than 25% of the cost per case from TV

<$1,000

Further reduction to less than $1,000 average cost per case in the 5th month

Client: Pay-Per-Click Client | Campaign: Pay-Per-Click Pay-Per-Click campaign yields significantly more leads while firm spends less

This law firm was running a Pay-Per-Click campaign through Google but was not getting great results. After Consultwebs began managing the campaign, and made some drastic changes, we lowered the client’s cost, increased conversions, and signed quality cases.

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Challenges & Goals:
  • Reduce cost per conversion
  • Improve campaign efficiency
  • Sign more cases
Measurable Results:
57%

Cost per conversion reduced by 57%

43%

43% increase in conversions

36%

36% reduction in overall expense

Client: Charles R. Ullman & Associates | Campaign: Fraternities4Family Community-based campaign sets law firm apart, strengthens brand

This creative campaign brought together several organizations, raised funds for philanthropic efforts, increased the firm’s visibility in myriad ways, and helped to build and strengthen the firm’s brand.

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Challenges & Goals:
  • Educate and inform communities about the pervasive harm caused to families by domestic violence
  • Gain visibility for the campaign and the firm, and help raise money for philanthropic organizations
Measurable Results:
Measurable Unit Icon

Increased awareness for the campaign and the firm through news stories, social media, campus activities, events, backlinks to the website, etc.

+$35K

Over $35,000 raised, to date, through related activities