Social media can be overwhelming. Trying to decide which platforms you and your law firm should be on can seem like a Sisyphean task. There are so many platforms to choose from, and it can be difficult to discern which is right for your business goals. Don’t panic – Consultwebs has your back! We break down the top social media platforms and help you determine which one is the best fit for your law firm below.
Who it’s for:
EVERYONE! Facebook is such a versatile social media platform. The audience is vast and all ages, leaning toward an older demographic. It is a great starting point for your social media journey.
Who it’s NOT for:
If your only goal from social media is to gain more website traffic–this platform (and most others) is not for you. Social media is a way to connect with potential clients–not drive traffic or sell directly to them.
Who it’s for:
This social media platform is perfect for attorneys who like to share thoughtful insights on legal matters. It works best as a tool to expand your legal professional network with opportunities for creating referral partners/systems.
Who it’s NOT for:
LinkedIn is not the best place for personal injury attorneys to reach potential clients. While there may be some on there, it primarily is used as a professional network builder, with most users logging in to learn from peers and showcase their own expertise.
Who it’s for:
Instagram is a very versatile platform. It is best for law firms that feature visually striking pieces. For example: a photo dump of a community-based event/ sponsorship or a behind-the-scenes tour of your law firm’s office. It’s a great place to share photos, carousels, and vertical videos.
Who it’s NOT for:
Attorneys who rely on stock photos and text-based graphics.
X
Who it’s for:
Chatty attorneys who like to comment on pop culture and current events.
Who it’s NOT for:
We do not recommend this platform to attorneys based on the high effort for a very low reward it offers.
Threads
Who it’s for:
Similarly to X, Threads is for attorneys who enjoy commenting on pop culture and current events. Commenting on other user posts is a must for this platform, which is a significant time investment.
Who it’s NOT for:
Busy attorneys who aren’t able to frequently engage. This platform would need the unique voice of a hands-on attorney behind the profile.
TikTok
Who it’s for:
Attorneys who are not camera shy! Vertical video marketing is one of the easiest and most cost effective ways to reach new audiences. Content created for this platform can also easily be cross-posted to other networks like Instagram and LinkedIn.
Who it’s NOT for:
Attorneys who don’t have time to devote to filming fresh content frequently.
There’s No Social Media One Size Fits All
Social media success requires a high degree of knowledge, especially for lawyers and law firms. It’s crucial to understand your audience, where they spend their time, what they’re looking for, what they best respond to, along with the type of content your law firm is able to reliably produce. Engagement, branding, awareness, and showcasing your expertise all falls on your shoulders when it comes to your social media presence. Choosing the platforms that best fit your routines and personality will allow you to best showcase your strengths to potential clients.
Consultwebs would be happy to speak in-depth about your social media strategies and help you find the platforms that best suit your firm. Reach out to us to set up a consultation today!
