Crafting Customer-Centric Content with Buyer Personas on a dark, textured banner.

We call them the ideal users, buyers, or customers, but in the end, it all boils down to the same concept: a buyer persona. The idea of buyer personas emerged in the 1990s and ever since the social media boom, most (if not all) law firms that are going digital have their ideal buyer persona […]

COVID-19 Google My Business updates for law firms, featuring Consultwebs insights on SEO.

Over the past 4 weeks, we have seen pretty consistent changes and issues with Google My Business. Some of the features that stopped are now coming back, while other issues still persist. Let’s go through each feature and what is happening currently with them. Google Reviews, QA, and more New reviews were blocked a few […]