Paige Cook | | Digital Marketing
January Marketing News Roundup for Attorneys

We at Consultwebs understand exactly how busy attorneys are. You don’t have the time to slough through hours of articles about digital marketing. That’s where we come in. Our digital marketing industry news roundup will save you time so you can keep doing what you love—serving your clients!

Trending Topics

🏛️Legal
The public braces for ICE raids. Commentary from immigration lawyers would be helpful content to post to blogs and social media.

🍿Entertainment
It Ends With Us co-stars Blake Lively and Justin Baldoni’s lawsuit has garnered social media attention with many individuals posting their thoughts. Attorney perspective on this situation would create entertaining and educational content that could be shared with your followers.

Marketing Updates

📣Paid

  • How are people spending their money on advertising platforms? Sensor Tower’s Digital Advertising Overview report provides a deep dive into 2024 social media ad spend share.
      • $117 billion dollars in ad spend
    • Digital ad spend is up 17% year-over-year
    • #1 Ad Channel is Facebook with $32.7 billion in spend
  • Threads rolls out limited ad testing in the US and Japan.

📱Social Media

  • Meta announces new content rules that will get rid of fact-checking and loosen policies about what users can say on its platform.
  • Meta reportedly offers creators cash bonuses of up to $50,000 a month if they post exclusively to Reels in an effort to capitalize on TikTok’s uncertain status in the US.
  • After going dark for less than a day, TikTok is available for users again and President Trump has granted TikTok a 75 day extension on the US sell-off.
  • Bad news for creators who have carefully curated their square Instagram feeds–the platform is switching up the profile grid to rectangles in favor of being more aligned with vertical content. The change clearly resembles TikTok.

🔎SEO

🤖AI

  • A Chinese AI model, DeepSeek, enters the chat. And it’s making waves already! How will it affect AI companies in the US?

See You Next Month!

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Author: Paige Cook
Paige Cook

Paige Cook is the Brand Manager at Consultwebs. She has worked in the social media and marketing industry for over a decade, with several appearances on legal marketing webinars and podcasts. Her interest in social media extends beyond just work. She often beta tests and trial runs social media updates for major platforms like Meta and new upcoming ones. Paige is chronically online, so you can expect for her to keep you updated on all of the latest legal digital marketing news with her monthly roundups, along with branding tips and tricks for law firms.