It depends! Many factors are considered when it comes to how many posts you should be making. Take into consideration your audience, the type of posts you are posting, and the platform it is being posted on.

Content posted directly to your business page without paid promotion is considered organic. These posts can be seen by individuals who search for your law firm. It’s important to post frequently to maintain strong brand awareness.

Paid social media promotes your law firm through targeted social media advertisements tailored to a specified audience. This method reaches a large audience quickly, whereas organic social media reaches and converts people over a longer period of time.

There are many benefits! To name a few: An increased brand awareness builds recognition in your local community. Your law firm can maintain relationships with current clients. Build your reputation as a trusted source of knowledge relating to legal matters and increase word-of-mouth referrals.

Social media offers several types of advertisement types. You can support your organic efforts with engagement ads or you can create lead generation, traffic, videos, and more! There is a type of advertisement on social media for each unique goal.

Networking is an important element of social media marketing. It involves replying to comments, reaching out to local businesses in your area to partner together for events, increasing your reach. Networking is the primary way to grow your following over time.

It depends! All social media platforms have a unique environment and audience. Some of the platforms we recommend include Facebook, Instagram, and LinkedIn. We have worked with many more, but find that the three listed currently bring the most value.