Across all industries, the average open rate for emails sits at about 22%, and emails from legal teams and law firms stick very closely to that open rate. That means for every 100 people you send to, 22 or those people will open your email and read what you have to say.
So is email marketing is really worth the time and effort? Here’s your proof: the average ROI for email is close to 3800%, which means that for every dollar you spend, you’ll get $38 in return.
Some people will tell you that email is dead and that no one opens emails anymore, but this couldn’t be further from the truth. In fact, most people still check their email first thing in the morning before doing anything else. Email increases client retention, and research shows it’s an even more effective marketing tactic than […]