Innovative legal advertising concept with a light bulb and crumpled papers on turquoise.

“I know half of my advertising is wasted, I just don’t know which half.” John Wanamaker It’s a question that has plagued marketers since time immemorial: How can you guarantee that a hefty portion of the money you’ve invested in advertising comes back to you in the form of customers, and isn’t wasted? Wanamaker’s quote […]

Consultwebs highlights top legal marketing with Best of the Best trophy in ad.

Attorney advertisements. They are everywhere: on television, billboards, buses, and the subway. Often billboards give a simple call to action, and commercials can play on emotions or make you giggle. Sometimes it seems like many of the advertisements run together, using duplicate or similar tag lines, cheesy graphics, or even the same office setting. With […]

Podcast graphic on law firm marketings impact by Jacob Sanders, available on iTunes and Android.

“Will marketing and advertising cheapen my law firm?” It’s a question that mostly goes unasked, but not unrecognized, by lawyers and law firms entering into marketing or advertising partnerships. That’s not the only unasked question in legal marketing … “Will this advertising concept fail?” “Will we look desperate, cheap, or like those TV lawyers?” “I […]

Highlights from 2018s top creative attorney advertisements.

Who doesn’t love a good, unforgettable lawyer advertisement? Our Best of the Best Attorney Advertisements post from 2016 was a surprising fan favorite, so we thought we would serve you up some of that magic again. The best of the good. The best of the bad. The best of the downright hilarious. These videos are sure to […]

Crowd forms stethoscope shape, symbolizing healthcare unity, in aerial view.

No matter what type of advertising campaign you’re running, making sure those ads are placed in locations that will have the most impact is obviously an important component for success. In online advertising, there are numerous options for location targeting, and one of the more recent options is called “geofencing.” This sounds very similar to […]

Golden trophy with draped tricolor ribbon on teal, symbolizing victory and honor.

Attorney advertisements. They are everywhere: on television, billboards, buses, and the subway. Often billboards give a simple call to action, and commercials can play on emotions or make you giggle. Sometimes it seems like many of the advertisements run together, using duplicate or similar tag lines, cheesy graphics, or even the same office setting. With […]