Escape rooms, Twitter riddles, a massive brainstorming session, and a morning spent speed-packing 10,000 meals for people in need. This year’s annual Consultwebs conference was jam-packed with exciting and inspiring activities, as well as informative sessions on the future of the online legal marketing industry.
About 40 enthusiastic SEO consultants, social media gurus, content marketers, web designers and developers, and creative project leaders descended on the Embassy Suites Raleigh-Crabtree in North Carolina recently for four days of teambuilding, brainstorming, and giving back. The focus this year: Coming up with innovative ways to make our clients and our company more successful.
Over the course of the conference, the Consultwebs team discussed an array of forward-thinking marketing strategies, as well as opportunities for expanding our service offerings to clients. This year, the team was also fortunate to hear from valued clients at Joye Law Firm and Salvi, Schostok & Pritchard P.C., who provided feedback and insight into how they measure success.
Building on a Tradition of Community Service
One of the highlights of this year’s conference was the company’s community service project, which embodied Consultwebs’ ongoing focus on outstanding work ethic and a commitment to giving back. As part of the Consultwebs for Good initiative, all team members came together one morning to form an assembly line and pack 10,000 meals in partnership with Rise Against Hunger.
These meals, paid for by members of the CW team, were utilized as part of Rise Against Hunger’s mission to help struggling communities and those in crisis situations. In an effort to expand the organization’s reach, many CW team members also took meals back to their hometowns to raise awareness and inspire others to host meal-packing events.
“I am so proud of the work our team members do to give back to their communities,” CW founder and CEO Dale Tincher said. “This partnership with Rise Against Hunger is an example of the difference we can make, both as a company and individuals.”
In what some team members described as “the best conference yet,” this year’s gathering featured a variety of fun teambuilding activities and interactive presentations. Some of the conference highlights included:
- A high-energy brainstorming session that produced great ideas on ways Consultwebs can continue to grow and improve
- Six roundtable sessions where team members broke into small groups to discuss important topics such as social media success strategies, voice search, intelligent bots, and communication styles
- A special presentation by Bryan Delaney, co-founder and senior vice president of software development company Skookum
- Two informative Q&A sessions with members of our clients’ in-house marketing teams
- An insightful presentation by Director of Client Services Eric Welke on streamlining processes and making CW teams more agile
- A Twitter riddle competition that had everyone snapping photos and concocting creative answers
- A nail-biting escape room competition in which all CW teams proved no one can keep us in a box
In the time-honored Consultwebs tradition, the escape room competition provided a chance for a face-off between the Blue Team (headed up by Tincher) and the Black Team (headed by CW President Magnus Simonarson). Both teams escaped in impressive times ─ proof of the genius of all who participated. However, the Black Team ultimately was named the champion, setting the stage for another intense competition next year.
Until Next Year …
The toughest part of any CW conference is saying goodbye to team members as everyone returns to their homes ─ some traveling as far as Spain and Israel. However, team members agreed that the time they spend together in person each year is priceless. The annual conference reinvigorates team spirit and reinforces the company culture at Consultwebs, and it always serves as a reminder of why we do what we do.
“We have tremendous people working at Consultwebs,” Tincher shared in his closing remarks. “We all know the legal marketing world is constantly changing. I am very optimistic about our future because of the talented team we have built.”