Archive: Social Media

09 Dec 2016

Do Facebook Social Signals Affect Paid Results?

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Facebook ad efficacy is at an all-time high for law firms. Lawyers across the nation are spending thousands of dollars on social media for stellar results, engagement, leads, and ultimately, cases. With so much at stake, it is important to…

28 Sep 2016

What are ‘Dark Posts’ and How to Optimize Them

“What is a dark post?” We hear this question quite often. Understanding what a dark post is, how it works and why to use it are all key components in constructing an optimal social media strategy. In short a dark post…

19 Aug 2016

Can Pokémon Go and Other Apps Boost Your Firm’s Marketing?


Technology seems to be evolving at lightning speed, and no doubt there have been new apps and devices that have overwhelmed and confused you. You may feel like you want to ignore the latest technological developments, but if you want…

02 Aug 2016

Is Your Law Firm Making Full Use of Video Content?

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There is no denying that video is a major part of today’s Internet culture, and law firms can benefit by making videos a part of their online marketing strategy. Videos are a great way to grab the attention of your…