Social Media

eight tips on facebook advertising for lawyers

With the sands of technology shifting under our feet, it’s hard to anticipate where the lawyer looking for leads can reliably go to find potential clients online. Thankfully, the answer isn’t in a crystal ball, but in your client files. Click to DOWNLOAD article PDF My advice for lawyers wanting…

2019 legal marketing trends & predictions

Funnels, CRMs, CTRs, and KPIs: If you’ve spent anytime around legal marketers, you know we our stuck on our buzzwords. Unfortunately, one buzzword that may fly under the radar in 2019 is “discernment.” Equipped with the right information, discerning legal marketers who thrive in 2019 will cut through all the…

how to create engaging social media for law firms

“Social media is easy, right? Everybody is doing it.” We’ve heard that one. “Social media doesn’t drive business. It’s a total waste of time!” We’ve heard that one too. Sadly, one of these statements usually leads to the other. Marketing on social media is never easy. It involves psychology, creative…

always, sometimes, never advice for law firm marketers

Law firms that want to grow their business online know that digital marketing is no longer optional.  There is no shortage of advice on digital marketing “best practices” on the Internet, at conferences and seminars, from colleagues – but rarely does the advice talk about application. Most advice tends to be…

4 ways to get linkedin working for lawyers

When it comes to social media, lawyers are overwhelmingly active on LinkedIn. In order to get the most out of your LinkedIn profile, here are 4 Ways to Get LinkedIn Working for Lawyers. 1) Professionalize Your Profile Your LinkedIn profile is the “front door” to your law practice. If anyone…