Search Marketing/SEO

consultwebs case study business as usual

Lawyers who market their practice online know that digital advertising is sink or swim. In an atmosphere of ruthless competition for clicks and calls, and expensive search engine keywords, lawyers realize they have to invest in digital advertising. But knowing what qualifies as a good investment and reliably tracking ROI…

always, sometimes, never advice for law firm marketers

Law firms that want to grow their business online know that digital marketing is no longer optional.  There is no shortage of advice on digital marketing “best practices” on the Internet, at conferences and seminars, from colleagues – but rarely does the advice talk about application. Most advice tends to be…

seo basics for legal digital marketing

Digital marketing for lawyers can seem overwhelming; the fast pace of innovation and change make it seem like you can never catch up. In this article, we break down the basics of Search Engine Optimization. By understanding your site’s ‘digital footprint,’ you can better guide your law firm’s digital marketing…

hey alexa? where's my law firm

Much of the current SEO industry hype is centered around mobile optimization, but there is actually another, potentially far more important player in the search arena. As recently as a few years ago, voice search was seen as more of a novelty than as something that is here to stay….

Keeping up with the Updates Google Business Features

2017 was another busy year for Google. The search giant maintained their position as the search engine with the largest market share on the Internet, processing more than 75% of all searches worldwide. Last year and into 2018 Google has been busy updating new features and perfecting existing ones. These…

love your seo vendor

Are you finding fulfillment with your SEO vendor? Are you still in love or are you working way too hard to make the relationship work? It may be well past the time to reconsider your relationship with your SEO vendor if things have gone stale. When searching for a vendor,…

Recently, a friend was in a car accident. Not knowing what to do, she searched for things like “what to do after a car accident,” “taking photos of car accident,” and finally “insurance claim form car accident” on Google. She had links to everything she needed to file her insurance…