Starting an SEO campaign often leads to the question: "How long does it take to see results from SEO?" It's a complex question with no straightforward answer as multiple variables come into play. However, before initiating an SEO campaign, it's essential to assess your firm's current [...]
In December 2022, Google made significant updates to its Quality Rater Guidelines, shedding light on an updated acronym that has gained prominence in the digital marketing realm: EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness). This update, which among other items added an ‘E[...]
Do you want to know which of your digital assets yields the highest ROI? The answers are all hidden in plain sight–right behind your metrics. Stay with us to find out which metrics you should be tracking. According to the Legal Analytics Survey Results 2022, more than half (68%) of legal prof[...]
Nowadays, digital marketing plays a vital role in your business’s success. Having a website is not enough. Thus, your presence must be boosted online to reach your target customers. This is where SEO comes into play. With over two decades of expertise, we are here to help you. Located in Ralei[...]
Think of blogs as your firm’s digital backbone and an extension of your firm’s online personality. Blogging has evolved from a personal pastime to an increasingly professional strategy. Although blogs originally started with individuals sharing insights into their lives, they have become a ke[...]
The concept of buyer personas is crucial for all businesses and law firms. They are fictional characters, created by your firm to represent your ideal clients and they shed light on the general demographics, interests, and common behavioral traits your audience has. You can think of your personas as[...]
Search Engine Optimization, also known as SEO, is not something you want to overlook. Why is that? The relevance of SEO in today’s digital landscape is increasingly predominant and can be considered a necessity in your strategy to ensure marketing success. According to Semrush, you can improve you[...]
“Unwavering incremental change can create remarkable and monumental results.” – Ryan Lilly Well, based on the amount of…underestimation of the fluctuating nature of 2020…it’s hard to imagine the shelf-life of marketing advice these days, is any longer than that of a banana, duct tape[...]
Law firm marketing can create many hurdles for a lawyer to jump, in order to generate more leads and gain market share against competing firms. The problem is, most lawyers don’t know the competitive benchmarks, like market share, that could help them make smarter decisions building their book [...]
When searching for vendors to handle your law firm’s digital marketing, it is smart to interview multiple companies. After all, you’ll want to look through their web design portfolio, talk about search engine optimization (SEO) strategies, discuss their track record for return on investment, and[...]
