Category: Search Marketing/SEO

In December 2022, Google made significant updates to its Quality Rater Guidelines, shedding light on an updated acronym that has gained prominence in the digital marketing realm: EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness). This update, which among other items added an ‘E[...]

Think of blogs as your firm’s digital backbone and an extension of your firm’s online personality. Blogging has evolved from a personal pastime to an increasingly professional strategy. Although blogs originally started with individuals sharing insights into their lives, they have become a ke[...]

call us your seo myth-buster

Search Engine Optimization, also known as SEO, is not something you want to overlook. Why is that? The relevance of SEO in today’s digital landscape is increasingly predominant and can be considered a necessity in your strategy to ensure marketing success. According to Semrush, you can improve you[...]

“Unwavering incremental change can create remarkable and monumental results.” – Ryan Lilly Well, based on the amount of…underestimation of the fluctuating nature of 2020…it’s hard to imagine the shelf-life of marketing advice these days, is any longer than that of a banana, duct tape[...]

Law firm marketing can create many hurdles for a lawyer to jump, in order to generate more leads and gain market share against competing firms. The problem is, most lawyers don’t know the competitive benchmarks, like market share, that could help them make smarter decisions building their book [...]