Paid Search/PPC

2019 legal marketing trends & predictions

Funnels, CRMs, CTRs, and KPIs: If you’ve spent anytime around legal marketers, you know we our stuck on our buzzwords. Unfortunately, one buzzword that may fly under the radar in 2019 is “discernment.” Equipped with the right information, discerning legal marketers who thrive in 2019 will cut through all the…

consultwebs case study business as usual

Lawyers who market their practice online know that digital advertising is sink or swim. In an atmosphere of ruthless competition for clicks and calls, and expensive search engine keywords, lawyers realize they have to invest in digital advertising. But knowing what qualifies as a good investment and reliably tracking ROI…

Recently, a friend was in a car accident. Not knowing what to do, she searched for things like “what to do after a car accident,” “taking photos of car accident,” and finally “insurance claim form car accident” on Google. She had links to everything she needed to file her insurance…

PPC

A lot of information is available about Google Ads. Not only is Google itself a great resource, but there are numerous online publications, YouTube channels, blogs – you get the idea. And many people who are of the do-it-yourself mindset often decide to set up and manage their own Google…

search-terms-report

“I am altering the deal. Pray I don’t alter it further.” – Darth Vader, The Empire Strikes Back Changes are on the horizon for Google Ads, and if you are not ready it could end up costing you. According to Inside Adwords (//adwords.blogspot.com/2014/08/close-variant-matching-for-all-exact.html) beginning in September you will no longer…